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INSEAD FACULTY WIN 'OSCARS' AT THE CASE CENTRE AWARDS AND COMPETITIONS 2016
29 February, 2016 – INSEAD has received top honours in The Case Centre Awards 2016, an annual contest recognising outstanding case writers and teachers around the globe.
Professor of Marketing Pierre Chandon received dual honours for his Outstanding Contribution to the Case Method Award and the Overall Case Award for ‘ L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai ’, a case study co-authored with Haiyang Yang. Professor Chandon is now a three-time winner of the coveted Overall Award for the most popular case across all nine management categories.
The winning case tackles the complex cultural challenges that even successful multinational firms face when doing business in China. It illustrates the fundamental dilemma between functional and lifestyle positioning and the surprising way it was resolved by L'Oréal’s then-struggling Chinese cosmetics brand, Yue Sai.
Associate Professors of Organisational Behaviour William Maddux and Roderick Swaab won the Human Resource Management/Organisational Behaviour category award for their case ‘ Ricardo Semler: A Revolutionary Model of Leadership ’, co-authored with Elin Williams and Betania Tanure. The case tells the story of a Brazilian business leader who led his family marine pump business to multi-national, multi-sector success through a radical process of workplace democratisation.
Did you know that INSEAD wrote 6 of the 10 best-selling cases distributed by the Case Centre in the past 40 years? That INSEAD cases were the Overall Winner of 5 of the last 10 Case Centre Global Case Awards? And that INSEAD cases are used in more than 100 business schools and universities around the world?
Find out why:
- Browse INSEAD's award-winning cases by choosing one of the nine topics on the left.
- Search through INSEAD's 2000+ cases by keyword, date, region, or language and select only award-winning cases and cases with teaching notes.
- Check out the growing collection of case studies with a dedicated website, where everyone can access additional case videos and content and where registered educators can download additional teaching material, including exclusive video interviews of case protagonists, PowerPoint presentations for classroom use, and videos of case authors teaching the case at INSEAD.
INSEAD's recent cases can also be bought through Harvard Business Publishing for seamless integration into digital coursepacks.