INSEAD the business school for the world

Selected Case

published: 26 Nov 2002
  • Research Area: Strategy
  • Industry: Pharmaceuticals
  • Region: Global

Abstract:
Teva appoints four senior executives as global “integrators”, for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?

Pedagogical Objectives:
To assess how functional x-boundary coordinators can be effective in the integration process of international acquisitions, and review source of influence and self-efficacy in a fragmented context.

Keywords:
Global Integration, Organizational Change, Organisational Change, Renewal, Globalization, Globalisation, Generic Pharmaceuticals


Share