INSEAD the business school for the world

Selected Case

published: 12 Jan 2004, 28 Pages
  • Research Area: Organisational Behaviour
  • Industry: Steel Industry
  • Region: Other Regions

Abstract:
For a century, Tata Steel has provided a level of “compassion” that is unmatched in its sector or its country. But the onslaught of global competition and, crucially, global capital markets have sparked serious debate on the role, level and the sustainability of social spending at Tata Steel. In particular, a new emphasis on EVA risks upsetting the century-old commitment to CSR.

Pedagogical Objectives:
The aim of this case study is to help provide a framework that supports an intelligent discussion of the benefits versus the costs of compassion ? and to facilitate articulation of the components of CSR. How can the company maintain its reputation for caring and, at the same time, remain a leading player in an increasingly competitive industry?

Keywords:
Corporate Social Responsibility, India, Ethics, Developing Economy, Reputation, Employee and Industrial Relations, Corporate Marketing


Share