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Selected Case

published: 21 Dec 2009, 13 Pages
  • Research Area: Organisational Behaviour
  • Industry: Marketing & Advertising
  • Region: Global

Abstract:
This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54M buying power of Publicis' media agencies. Intent on transforming Publicis for the digital era, Maurice Lévy brought David Kenny and his Digitas agency into the Publicis group in 2007. One year later, Kenny and Jack Klues, then Chairman of Publicis Groupe Media, became co-managing partners of Vivaki, which combined into a single P&L entity media-buying giants Starcom MediaVest and ZenithOptimedia, digital consultancy Denuo, and Digitas. The case describes how Kenny and Klues, a study in contrasts, are leading the organizational and talent transformation implied by the rapidly changing digital communication environment.

Pedagogical Objectives:
The cases were set up to: 1. Set up a compare and contrast of two effective but very different leaders in the tradition of the HBSs famous "Fred and Renn" cases. 2. Explore the role of chief executives in today?s context, in the tradition of Mintzberg and Kotter, who pioneered the "day in the life" method to discern "what leaders really do". 3. Highlight the different roles a formal leader can play in leading change 4. Explore the pros and cons of co-CEO arrangements and what is needed to make them work 4. Explore the pros and cons of co-CEO arrangements and what is needed to make them work

Keywords:
Leadership, Co-Leadership, Media, Digital, Leadership Style, Leading Change, Future of Advertising

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