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Selected Case

published: 20 Apr 2011, 25 Pages

  • Research Area: Organisational Behaviour
  • Industry: Consumer Goods
  • Region: Europe

This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.

Pedagogical Objectives:
To learn how a CEO can transform a company and attain long-term profitable growth.

Leadership, Growth, Sustainability, European Competitiveness, Europe