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Welcome to our support website for the business case “Where to Next with BlaBlaCar?” by Anne-Marie Carrick, Research Associate and Peter Zemsky, The Eli Lilly Chaired Professor of Strategy and Innovation.  

Read an inspection copy of the case.


The case has been translated into French  and Russian . Click on language to read the corresponding inspection copy.


BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel. Headquartered in Paris, France, BlaBlaCar operated in 12 countries throughout Europe with offices in Poland, Italy, Russia, Germany, the UK, and Spain with 150 full time staff. In July 2014 the company had closed its series C round of funding for $100million – the largest Venture Capital round by a French startup of all time.

This latest round of funding would take the company to new heights. However, further expansion also meant new challenges and opportunities beyond Europe where the company’s operations were so far focused. Nicolas Brusson, co-founder and COO debated which new markets to target and the mode of entry, while Francis Nappez, co-founder and CTO, focused on the technical challenges of entering new geographies and coping with the increased traffic and the overall robustness of the mobile and web platforms. For Frédéric his main concern was how the company culture and organisation could be maintained as the company expanded.

Founders of BlaBlaCar, left to right: Frédéric Mazzella, CEO, Francis Nappez, CTO and Nicolas Brusson COO


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