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Welcome to our support website for the business case “BT Group: Managing Global Open Innovation”.

Read an inspection copy of the case.

 

Summary

Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia. Having taken on responsibility for some of BT’s internal research labs in 2017, he needs to boost synergies between internal research and external innovation, and to evaluate how these will play out in the future for telecom companies and the implications for BT.

 

Teaching objectives

To explore:

  1. how multinational firms access and integrate external technologies from various places across the globe,
  2. the challenges of integrating external knowledge,
  3. the management of synergies between organizational units / sub-domains,
  4. the evolution of the competitive environment and its implications for firm strategy.

 

How to buy the case

  • Hard and soft copies of the case and teaching note (which contains the login and password to access the private area of this site) can be purchased via our distributors’ websites. To choose a distributor please visit the INSEAD Case Distributors page.
  • The case can also be purchased directly from INSEAD.
  • If you are not a registered instructor, follow the instructions on our distributors’ websites to identify yourself as such.

 

 

 

 


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