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Welcome to INSEAD Case Publishing

29 January 2018 – We are delighted to announce that 11 INSEAD cases are amongst the Case Centre’s most popular case studies of 2017.

Register or log in as an Educator to read our best sellers.

Human Resource Management / Organisational Behaviour

Four INSEAD Faculty are ranked in The Case Centre’s top 40 bestselling authors for 2016/2017.

8th 10th 39th
W. Chan Kim and Renée Mauborgne Pierre Chandon Ben M Bensaou

Discover their new cases:

Who's #1: INSEAD,
Harvard, Wharton, LBS?

Successes and Failures of Amazon's Growth Strategies

A Maestro without Borders: André Rieu

The Marvel Way: Restoring a Blue Ocean

“A good case does more than tell a good story. It intertwines exciting concepts with important issues, spurs discourse and debate, and challenges students to learn by doing.”

Read more insights about INSEAD cases by Pierre Chandon.

2 June 2017 – We are pleased to announce that INSEAD has been recognised in the oikos Case Writing Competition.

The INSEAD Chaired Professor of Ethics and Social Responsibility N. Craig Smith and Researcher Erin McCormick have won second prize in the Corporate Sustainability track with their case, "Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy".

20 May 2017 – Check out the case AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey by David Dubois, Inyoung Chae, Joerg Niessing, and Jean Wee - a finalist in AFM-CCMP’s competition for ‘Best Marketing Case’ 2017.

Visit the case microsite to access related teaching material and watch interviews with AccorHotels’ Vice President of Digital Marketing, Asia Pacific‎.

27 February 2017 – We are delighted to announce that INSEAD has won two awards at the recent Case Centre Awards and Competitions 2017.

INSEAD Assistant Professor David Dubois won the Marketing category award for his case “Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris”, co-authored with Research Associate Katrina Bens.

INSEAD Senior Affiliate Professor Horacio Falcao received the Case Centre award for his role play “Oxipouco: An Endangered Species Resource Negotiation (A) & (B)” in the Human Resource Management/Organisational Behaviour category.

Testimonials from our professors

Professor David Dubois:

“Winning this award means a lot to us – even more so as it was the first marketing case we ever wrote!

“Receiving this award comes as a confirmation of the impetus that got us started in the first place: digital and social media strategy is much more than a fad, and there are systematic ways marketing executives can think about using and leveraging online channels to create growth.”

Professor Horacio Falcao:

“When I got the news about this award, I felt very blessed that I had wonderful collaborators who helped me with the case. It was a great feeling to have the work recognised and learn that it is benefiting so many people. This is why, I believe, most people write cases: to create a positive learning impact on as many people as possible.”

Read the full interviews with the authors about their cases L’Oréal Ombre and Oxipouco on the Case Centre website.