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30 May 2018 – INSEAD is pleased to announce that four recent case studies have won awards at the EFMD, oikos and CCMP case competitions.

Congratulations to all our winners!

2017 EFMD CASE WRITING COMPETITION, Winner in Latin American Business Cases
EBX: The Rise and Fall of a Billionaire - Eike Batista
by Felipe Monteiro and Anne-Marie Carrick
“We are delighted to win this award with the case about the rise and fall of the formidable billionaire Eike Batista. His tale of boom and bust could be taken from the pages of a novel, with Batista’s larger-than-life personality that gained him extraordinary popularity in Brazil (and abroad) as his empire grew.”

Felipe Monteiro, INSEAD Affiliate Professor of Strategy

Read the case study and visit the case microsite for related videos and articles.
Who's #1: INSEAD, Harvard, Wharton, LBS? (A & B)
by Joerg Niessing and Pierre Chandon
“I am delighted that our case “Who’s #1: INSEAD, Harvard, Wharton, LBS?” won the first prize awarded by the French Marketing Association and CCMP because it teaches two important topics for today’s students – brand metrics and data analytics – in a context that they love: rating business schools.”

Pierre Chandon, INSEAD Professor of Marketing

Read the case study and visit the case microsite for datasets and a detailed teaching note.

This case is also now available in French.

oikos CASE WRITING COMPETITION 2018 Second Prize, Corporate Sustainability track
Volkswagen's Emissions Scandal: How Could It Happen?
by Craig Smith and Erin McCormick
“It is great to hear that our INSEAD case on the Volkswagen emissions scandal received second prize in the oikos Case Writing competition, Corporate Sustainability track. This recognition will no doubt increase the adoption of this fascinating case about how organisations can go rogue.”

Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility

Read the case study.

oikos CASE WRITING COMPETITION 2018 Third Prize, Corporate Sustainability track
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
by Pierre Chandon, Laura Heely and Nouha Touati
“It is a great honour to be recognised by the oikos Case Writing competition (Corporate Sustainability), especially because our case relies on research that I have conducted over 15 years to examine how the chocolate industry can align business, health, and eating enjoyment.”

Pierre Chandon, INSEAD Professor of Marketing

Read the case study and visit the case microsite for related videos and articles.

5 March 2018 – INSEAD case authors have won a remarkable five awards at this year’s The Case Centre Competitions. We are incredibly proud of their achievements. Congratulations to our award winners!

Pierre Chandon
“Winning the Outstanding Case Teacher Competition, two years after receiving the Outstanding Contribution to the Case Method Award means a lot to me. I am thankful to INSEAD for allowing me to pursue both academic research and case writing and teaching.”

Pierre Chandon,
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity

Recent cases by Pierre Chandon:

The TAG Heuer Carrera Connected Watch: Swiss Avant-Garde for the Digital Age (A) and (B)
by L. Felipe Monteiro, Anne-Marie Carrick
“We are delighted to receive this award. The case resulted from a longstanding collaboration with Jean-Claude Biver, TAG Heuer CEO and President of the Watches Division of LVMH. When he first came to INSEAD to give a talk on the future of the watch industry, we never imagined it would lead to two case studies being written – about its heritage and its disruption. It was an honour to follow the development of the connected watch "in real time".”

L. Felipe Monteiro, Affiliate Professor of Strategy
Anne-Marie Carrick, Research Associate

Read the case study and visit the case microsite.
AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey
by David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee
“We are very delighted to win this award and grateful to Olivier Arnoux and the top management at AccorHotels as working with them helped us to tackle how the group has entirely transformed its marketing strategy and capabilities and pave the way to implementing effective responses to the digital revolution.
We are particularly proud to offer a multi-disciplinary perspective on how Accor tackled disruptions by embracing online content – that is, how it adapted its KPIs, marketing organization and operations around the goal to achieve excellence in e-reputation. Students will be analyzing different stages of the customer journey and figuring out if some types of content were particularly effective at triggering awareness, while others were better at changing customer perceptions.”

David Dubois, Associate Professor of Marketing
Joerg Niessing, Affiliate Professor of Marketing

Read the case study and visit the case microsite.
Tony Hsieh at Zappos: Structure, Culture and Radical Change
by Noah Askin, Gianpiero Petriglieri, Joanna Lockard
“Can you impose empowerment? Can you love work too much? These are some of the fascinating questions raised by Tony Hsieh’s leadership at Zappos. His blend of the personal and the professional stirs up strong feelings among MBA students and executives alike, and it all makes for a great case discussion.”

Noah Askin,
Assistant Professor of Organisational Behaviour
Gianpiero Petriglieri,
Associate Professor of Organisational Behaviour

Read the case study.
Tesla Motors: Disrupting the Auto Industry?
by Jeff Dyer, Nathan Furr
“Our favourite part of the case is the discussion about whether Tesla is a car company (i.e. product), a battery/energy company (i.e. component), or a system (i.e. ecosystem of product, service, repair, charging and upgrades). This discussion really opens students’ minds.”

Nathan Furr, Assistant Professor of Strategy

Read the case study.

Four INSEAD Faculty are ranked in The Case Centre’s top 40 bestselling authors for 2016/2017.

8th 10th 39th
W. Chan Kim and Renée Mauborgne Pierre Chandon Ben M Bensaou

Discover their new cases:

Who's #1: INSEAD,
Harvard, Wharton, LBS?

Successes and Failures of Amazon's Growth Strategies

A Maestro without Borders: André Rieu

The Marvel Way: Restoring a Blue Ocean

“A good case does more than tell a good story. It intertwines exciting concepts with important issues, spurs discourse and debate, and challenges students to learn by doing.”

Read more insights about INSEAD cases by Pierre Chandon.