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Welcome to INSEAD Case Publishing

Discover our new case study Who's #1: INSEAD, Harvard, Wharton, LBS? by INSEAD Professors Joerg Niessing and Pierre Chandon. In the following short video, the authors explain how this case will engage your students, showing them how exciting models and numbers can be.

Instructors can find free additional materials, including datasets and a detailed teaching note, on the dedicated case website.

This case is also now available in French.

5 March 2018 – INSEAD case authors have won a remarkable five awards at this year’s The Case Centre Competitions. We are incredibly proud of their achievements. Congratulations to our award winners!

Pierre Chandon
“Winning the Outstanding Case Teacher Competition, two years after receiving the Outstanding Contribution to the Case Method Award means a lot to me. I am thankful to INSEAD for allowing me to pursue both academic research and case writing and teaching.”

Pierre Chandon,
The L'Oréal Chaired Professor of Marketing - Innovation and Creativity

Recent cases by Pierre Chandon:

The TAG Heuer Carrera Connected Watch: Swiss Avant-Garde for the Digital Age (A) and (B)
by L. Felipe Monteiro, Anne-Marie Carrick
“We are delighted to receive this award. The case resulted from a longstanding collaboration with Jean-Claude Biver, TAG Heuer CEO and President of the Watches Division of LVMH. When he first came to INSEAD to give a talk on the future of the watch industry, we never imagined it would lead to two case studies being written – about its heritage and its disruption. It was an honour to follow the development of the connected watch "in real time".”

L. Felipe Monteiro, Affiliate Professor of Strategy
Anne-Marie Carrick, Research Associate

Read the case study and visit the case microsite.
AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey
by David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee
“We were deeply happy and honoured that our case tackling the digital transformation at AccorHotels was recognised. We felt particularly thankful to all our collaborators who helped us putting the case together. For us, receiving the award confirms that placing the customer at the heart of brand efforts, leveraging meaningful moments along the customer journey and embedding new technologies into marketing strategy are all instrumental to success in a digital world.”

David Dubois, Associate Professor of Marketing
Joerg Niessing, Affiliate Professor of Marketing

Read the case study and visit the case microsite.
Tony Hsieh at Zappos: Structure, Culture and Radical Change
by Noah Askin, Gianpiero Petriglieri, Joanna Lockard
“Can you impose empowerment? Can you love work too much? These are some of the fascinating questions raised by Tony Hsieh’s leadership at Zappos. His blend of the personal and the professional stirs up strong feelings among MBA students and executives alike, and it all makes for a great case discussion.”

Noah Askin,
Assistant Professor of Organisational Behaviour
Gianpiero Petriglieri,
Associate Professor of Organisational Behaviour

Read the case study.
Tesla Motors: Disrupting the Auto Industry?
by Jeff Dyer, Nathan Furr
“Our favourite part of the case is the discussion about whether Tesla is a car company (i.e. product), a battery/energy company (i.e. component), or a system (i.e. ecosystem of product, service, repair, charging and upgrades). This discussion really opens students’ minds.”

Nathan Furr, Assistant Professor of Strategy

Read the case study.

29 January 2018 – We are delighted to announce that 11 INSEAD cases are amongst the Case Centre’s most popular case studies of 2017.

Register or log in as an Educator to read our best sellers.

Human Resource Management / Organisational Behaviour

Four INSEAD Faculty are ranked in The Case Centre’s top 40 bestselling authors for 2016/2017.

8th 10th 39th
W. Chan Kim and Renée Mauborgne Pierre Chandon Ben M Bensaou

Discover their new cases:

Who's #1: INSEAD,
Harvard, Wharton, LBS?

Successes and Failures of Amazon's Growth Strategies

A Maestro without Borders: André Rieu

The Marvel Way: Restoring a Blue Ocean

“A good case does more than tell a good story. It intertwines exciting concepts with important issues, spurs discourse and debate, and challenges students to learn by doing.”

Read more insights about INSEAD cases by Pierre Chandon.

2 June 2017 – We are pleased to announce that INSEAD has been recognised in the oikos Case Writing Competition.

The INSEAD Chaired Professor of Ethics and Social Responsibility N. Craig Smith and Researcher Erin McCormick have won second prize in the Corporate Sustainability track with their case, "Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy".

20 May 2017 – Check out the case AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey by David Dubois, Inyoung Chae, Joerg Niessing, and Jean Wee - a finalist in AFM-CCMP’s competition for ‘Best Marketing Case’ 2017.

Visit the case microsite to access related teaching material and watch interviews with AccorHotels’ Vice President of Digital Marketing, Asia Pacific‎.

27 February 2017 – We are delighted to announce that INSEAD has won two awards at the recent Case Centre Awards and Competitions 2017.

INSEAD Assistant Professor David Dubois won the Marketing category award for his case “Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris”, co-authored with Research Associate Katrina Bens.

INSEAD Senior Affiliate Professor Horacio Falcao received the Case Centre award for his role play “Oxipouco: An Endangered Species Resource Negotiation (A) & (B)” in the Human Resource Management/Organisational Behaviour category.

Testimonials from our professors

Professor David Dubois:

“Winning this award means a lot to us – even more so as it was the first marketing case we ever wrote!

“Receiving this award comes as a confirmation of the impetus that got us started in the first place: digital and social media strategy is much more than a fad, and there are systematic ways marketing executives can think about using and leveraging online channels to create growth.”

Professor Horacio Falcao:

“When I got the news about this award, I felt very blessed that I had wonderful collaborators who helped me with the case. It was a great feeling to have the work recognised and learn that it is benefiting so many people. This is why, I believe, most people write cases: to create a positive learning impact on as many people as possible.”

Read the full interviews with the authors about their cases L’Oréal Ombre and Oxipouco on the Case Centre website.