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Case Studies by Anne Yang

18 case studies

by Publication Date
published: 23 Jun 2014

  • Topic: Economics & Finance
  • Region: Asia

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Abstract:
China represents a significant share of global foreign direct investment but its currency comprises a mere 1.5% of all global foreign exchange transactions. This case describes the measures introduced by the Chinese government to promote the use of the renminbi (RMB) in cross-border trade, financing and other internationalization initiatives, as well as the associated challenges.

Pedagogical Objectives:
The case introduces and discusses: 1. Countries and currencies 2. China’s economic development and emergence on the global stage 3. Process and policies for the renminbi's internationalization 4. Key stakeholders and implications 5. Potential problems and challenges 6. 3 case scenarios involving the RMB

Keywords:
Renminbi, Currency, Treasury Globalization, Internationalization, Globalization, Monetary Policies, Economic Development, Cross-Border Finance, Corporate Governance, Corporate Governance for Family Firms

published: 27 Aug 2012

  • Topic: Operations
  • Industry: Logistics
  • Region: Asia

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Abstract:
In 2008, DHL Express Asia Pacific started to assess its carbon footprint from energy consumption in real estate and ground transport in order to measure and improve carbon efficiency through carbon abatement programmes. The case describes how DHL Express AP’s GoGreen initiatives succeeded in improving its carbon footprint and its overall CO2 efficiency by 19% in 2009, while dramatically reducing its operating costs despite higher power rates and the opening of numerous new sites across Asia Pacific.

Pedagogical Objectives:
The main objective of the case is to explore how by focusing on reducing its carbon footprint, a company can at the same time become more efficient in its core business. The case also illustrates the implementation of a goGreen initiative in an oil-intensive industry.

Keywords:
Carbon Accounting, Sustainability, Supply Chain Management

published: 25 Jun 2012

  • Topic: Economics & Finance
  • Industry: IT products and services
  • Region: Asia

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Abstract:
This case explains how Lenovo succeeded in achieving its goals of financial globalization. This was largely accomplished through the combination of its corporate treasury centre and a re-invoicing structure. Lenovo’s experience would be of special interest to both emerging market companies pursuing globalization strategies and multinational corporations interested in developing market businesses.

Pedagogical Objectives:
The case aims to help students to: 1. Understand the role of treasury operation in implementing Corporate Strategy 2. Obtain an overview of how financial globalization is necessary to achieve broader global strategies 3. Recognize the properties/challenges of implementing innovative treasury structures 4. Gain insights on types of companies which can benefit from similar financial practices

Keywords:
Liquidity, Corporate Treasury Operations, Cash Concentration Hub, Cash Pooling, Centralized Treasury, Re-Invoicing Center, Stages of Treasury Centralization, Treasury Platforms, Corporate Governance, Value Creation, Strategy and Implementation

published: 25 Jun 2012

  • Topic: Economics & Finance
  • Industry: Pharmaceutical, Diagnostic, Vitamin, Fine Chemical
  • Region: Europe

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Abstract:
Until 2002, Roche’s treasury activities were decentralized. Then a number of external factors resulted in the multinational company recording a loss of CHF5,192 million. Determined to build a more robust centralized treasury system, Roche conceptualized and implemented an in-house bank (IHB) coupled with cash pooling from its affiliates worldwide.

Pedagogical Objectives:
The case aims to help students to: 1. Understand the role of treasury operations in implementing corporate strategy 2. Obtain an overview of Corporate Treasury and the stages of centralization 3. Recognize the properties/limitations of combining outsourcing and centralization through an IHB 4. Understand the benefits of centralized treasury in a financial crisis

Keywords:
Liquidity, Corporate Treasury Operations, In-House Banks, Cash Pooling, Centralized Treasury, Payment Factory, Stages of Treasury Centralization, Treasury Platforms, Corporate Governance, Value Creation, Strategy and Implementation, European Competitiveness, Europe

published: 25 May 2011

  • Topic: Economics & Finance
  • Industry: Diversified
  • Region: Global

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Abstract:
In 2002, Tyco International experienced a corporate crisis which put the conglomerate in danger of bankruptcy. The case follows how the company successfully tackled a short-term liquidity crisis as well as the steps taken to establish a global treasury management structure to position Tyco going forward.

Pedagogical Objectives:
This case allows students to learn and understand (i) the role and practice of corporate treasury (ii) the current trend for corporations to move from decentralised to centralised corporate treasury (iii) the regulatory environment of corporate treasury, and (iv) the importance of debt-maturity profile planning to avert a corporate liquidity crisis.

Keywords:
Tyco Conglomerate, Corporate Treasury, Centalised Corporate Treasury, Liquidity, Debt Maturity Profile, Convertible Debt, Crisis Restructuring, Regulations in Asia, Corporate Governance, Investors, Stakeholders and Accountability

published: 01 Jun 2006

  • Topic: Economics & Finance
  • Industry: Entertainment, Casino
  • Region: North America

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Abstract:
Since 1995 to 2003, Trump Hotels & Casino Resorts Inc. has been reporting annual losses, which resulted in the decrease of the company's equity base and an increase in its leverage. In 2003, Donald Trump was struggling with his collapsing empire. This case discusses the issues the company were facing and how it decided to rework the capital structure and reduce its debt levels in the hope of escaping a cash squeeze.

Pedagogical Objectives:
The teaching objective of this case is to illustrate restructuring alternatives and create a discussion of the pros and cons. This case will make students think and analyze as part of the Management of Trump Hotels & Casino Resorts Inc. with regard to recapitalization plans.

published: 01 May 2006

  • Topic: Economics & Finance
  • Industry: Oil
  • Region: Global

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Abstract:
By the summer of 2005, the US and China were crossing swords on a plethora of issues including intellectual property rights, yuan valuation, underwear imports, and nuclear concerns. The friction stemmed from China's rapid rise as a political, military and economic power as well as from US domestic concerns over loss of jobs and the nuclear threats posed by North Korea and Iran. These issues, which had been simmering for quite some time, reached boiling point when Chinese government-owned CNOOC announced its unsolicited bid for Unocal Corporation, a California-based US oil and gas company.

Pedagogical Objectives:
To discuss (1) equal price versus equal value (2) fiduciary responsibility of board members to maximize shareholder value (3) stock versus cash deals (4) free trade versus fair trade. A key issue raised in this case is the time value of money. What would be the appropriate discount rate for delays in closing the deal? What would be the various percentages to assume for the likelihood of consummation of the deal? The case can be used for business students (undergraduate and graduate) as well as non-degree participants such as business executives attending courses, workshops or seminars.

published: 07 Jan 2006

  • Topic: Economics & Finance
  • Industry: Banking
  • Region: North America

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Abstract:
This case is about the merging of Bank One with JPMorgan Chase, to claim the second largest banking franchise in the United States. The case also talks about the banking industry at the time the case was written. The rationale for the deal of the merger is also discussed in detail.

Pedagogical Objectives:
The teaching objective of this case is to discuss the implication of the merger of Bank One and JPMorgan. The case will help students discuss the pros and cons of the deal, and the rationale behind it, as well as the valuation and accounting of the transaction.

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