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Case Studies by Anne-Marie Carrick

64 case studies

by Publication Date
published: 01 Jan 2001

  • Topic: Strategy
  • Industry: Automobile components
  • Region: Asia

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Abstract:
Case A: describes the creation and development of a joint venture (Ferodo Thailand Ltd) between the UK-based auto components firm T&N Plc, its long-time associate the Japanese brake manufacturer; Japanese Brake International (JBI), and the Thai Boonpong Group. It follows the problems encountered during the first year of the jv in particular the friction between the partners caused by different management styles and cultural differences. Problems of low morale among the workforce and low production arise. The Thai Managing Director, under pressure from both the UK and Thai partner, finally, with almost no notice, resigns.

Pedagogical Objectives:
It illustrates how objectives and methods are sources of conflict in partnerships when the human resources dimension is not accounted for. It raises questions about strategic choices for the future and explores the difficulties of managing cross-cultural relationships. Case A and B can be used as separate cases. A condensed version of case B is available to be used uniquely as a follow on case to case A.

Keywords:
Cultural Differences, Marketing, Asia, Hrm, Cross Cultural Management, Automobile Components, Technology Transfer, Conflict Management, Trust

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published: 01 Jan 2001

  • Topic: Strategy
  • Industry: Automobile components
  • Region: Asia

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Abstract:
Case B: looks at how T&N bring a new management team, including for the first time a marketing director, in the hope of raising morale, improving market share and increasing productivity all this in the wake of the Asian crisis. It traces the new management teamÂ’s efforts to turn the joint venture around.

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published: 01 Jan 2001

  • Topic: Strategy
  • Industry: Automobile components
  • Region: Asia

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Abstract:
Please refer to part A for the abstract

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published: 01 Jan 2001

  • Topic: Strategy
  • Industry: Appliance Industry, White Goods
  • Region: Asia

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Abstract:
Case C deals with WhirlpoolÂ’s subsequent re-positioning, including conversion of one plant to OEM production and adjustments to its strategy in microwave ovens based on what it had learned about the market (in part from local competitors).

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