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Case Studies by Frederic Godart

14 case studies

by Publication Date
published: 22 Jul 2016

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Abstract:
The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors. Some crack up (John Galliano), other commit suicide (Alexander McQueen), and many launch proprietary labels.

Pedagogical Objectives:
After reading and analysing the case, students will be able to (i) evaluate the role played by creative directors in a luxury fashion house; (ii) understand the economics of the business and how haute couture drives profitability down and across associated business lines such as ready-to-wear and accessories; (iii) learn about the growing influence of fast fashion and e-commerce on the fashion calendar that creative directors are expected to live

Keywords:
Raf Simons, John Galliano, Bernard Arnault, Alexander Mcqueen, Christian Dior, Haute Couture, Creative Director, Luxury Fashion

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published: 24 Feb 2014

  • Topic: Strategy
  • Region: Global

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Abstract:
This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.

Pedagogical Objectives:
To understand that each industry has its codes - specific formal and informal rules, tacit and explicit knowledge - which must be mastered. The culture of LVMH is also specific, with a focus on harnessing passion, agility, excellence, etc.

Keywords:
Leadership, Luxury Industry, Networks, Mobility, European Competitiveness Initiative, European Competitiveness, Europe, Best Practices

published: 24 Feb 2014

  • Topic: Strategy
  • Region: Global

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Abstract:
This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Pedagogical Objectives:
The case can be used to illustrate the concepts of "industry analysis" and "competitive advantage" especially as applied to analyzing drivers of differentiation strategy. It can be used as a part of core strategy sequence in MBA or EMBA programmes as well as in Executive Education.The key teaching point is that when well-managed, employee mobility within a business group is valuable for the internal benefits it provides (e.g., the transfer of best practices across the group) and its external positive effects (e.g., attracting the right talent). It thus gives firms a competitive advantage when pursuing a differentiation strategy in the luxury industry.

Keywords:
Strategic Talent Management, Luxury Industry, Networks, Business Groups, European Competitiveness Initiative, European Competitiveness, Europe, Best Practices

published: 25 Jun 2012

  • Topic: Leadership & Organisations
  • Industry: Public Administration
  • Region: North America

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Abstract:
This case follows the life of Al Gore, one of the most powerful vice-presidents in US history who, in 2000, failed to secure what is probably the most powerful job on earth - the presidency. It describes how he nonetheless reinvented himself after the defeat and built a successful and influential post-political career.

Pedagogical Objectives:
To show how one can reinvent oneself after a major career setback by using power and politics. The case analyses the approach used by Al Gore to first become vice-president, and then combine his passion for the environment to forge a successful post-political business career.

Keywords:
Power, Politics, Al Gore, United States, Global Warming, Bill Clinton, White House, Career Setbacks

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