INSEAD the business school for the world

Case Studies by Hellmut Schütte

24 case studies

by Publication Date
published: 01 Jan 1992

  • Topic: Strategy
  • Industry: Personal computer
  • Region: Europe

Show details ...

Abstract:
Acer has grown into a one billion dollar company in 1991, but faces a worldwide crisis in the PC industry. European operations have been profitable, but repositioning and price cutting of competitors expose Acer's weaknesses in distribution, in its organisation across Europe and its links with the parent company in Taiwan.

Pedagogical Objectives:
To discuss the success factors and problems of a company based in a newly industrialised country, which enters the European market. To discuss possible strategic options to ensure future growth. To understand that decisions have to be made under stress since the industry is undergoing a severe crisis at the beginning of the 1990s.

published: 01 Jan 1991

  • Topic: Strategy
  • Industry: Office machines; Photocopiers
  • Region: Asia

Show details ...

Abstract:
This case study discusses how Gilman, a subsidiary of Inchcape Plc, had to rebuild the distribution of photocopiers for Ricoh in Thailand. They succeed to some extent but find it difficult to gain market leadership against strong competition from firms such as Fuji-Xerox. The case concludes by showing that various options for further growth are still open.

Pedagogical Objectives:
To elaborate on the relationship between Ricoh of Japan and the distributor, Inchcape Plc, UK.

published: 01 Jan 1986

  • Topic: Strategy
  • Industry: Advertising
  • Region: Asia

Show details ...

Abstract:
This case study discusses the scenario of a managing director of an advertising firm is told by an outside supplier that corruption exists in his organisation. As an expatriate dealing with locals in a country in which kickbacks are not unusual, he finds it difficult to ensure proper business practices in his company.

Pedagogical Objectives:
To discuss business ethics in foreign countries, especially managing locals as an expatriate, and corruption within organisations.

published: 01 Jan 1982

  • Topic: Strategy
  • Industry: Commercial vehicles; Diesel engines
  • Region: Asia

Show details ...

Abstract:
This case study focuses on how a mature market in Europe forces MAN to look for new markets in diesel engines and trucks in Asia. It follows how the government of the Philippines invites MAN to invest in a major plant for diesel engines. Thus resulting in negotiations that turn out to be difficult, both for the government as well as the potential local partner.

Pedagogical Objectives:
To examine foreign investment in LDCs, the political dimension of business, negotiations with foreign governments and local partners and Japanese versus European approaches to international market penetration.

by Publication Date


Share