INSEAD the business school for the world

Case Studies by Jasjit Singh

15 case studies

by Publication Date
published: 29 Oct 2012

  • Topic: Responsibility
  • Industry: Power/Energy
  • Region: Asia

Show details ...

Abstract:
Schneider Electric has focused primarily on urban customers in the energy management space. The question is the extent to which it should prioritise rural opportunities for meeting the energy needs of the bottom of the pyramid, and whether these initiatives can be transitioned from subsidised social responsibility projects to self-sustaining businesses.

Pedagogical Objectives:
Starting out as a stand-alone social responsibility programme to serve villages with no electricity, Schneider Electric?s BOP efforts are being increasingly integrated with a for-profit rural business venture. This prompts discussion of whether and how social responsibility initiatives should be tied into the core business activities of a multinational company.

Keywords:
Emerging Markets, Rural Markets, Bottom of Pyramid, Social Entrepreneurship, Social Responsibility, International Business, Ethics, Distribution

Prizes won:
- Highly Commended at 2012 EFMD Case Writing Competition, Inclusive Business Models Category

published: 27 Jul 2012

  • Topic: Strategy
  • Industry: Power/Energy
  • Region: Asia

Show details ...

Abstract:
By 2011, Schneider Electric has built a substantial uninterruptible power supply business in India by adapting global products. But another power backup opportunity - the inverter sector - is more India-specific. The question is whether to prioritize this and, if so, whether to build it organically or by acquiring an Indian competitor.

Pedagogical Objectives:
This case illustrates globalization vs. localization forces in international business, sources of competitive advantage for multinational companies vs. emerging market players, achievement of frugal innovation in countries like India, strategic choices in international expansion, diversification strategies and use of organic growth vs. acquisition as modes of market entry and growth.

Keywords:
Emerging Markets, Power Backup and Energy Management, Corporate Strategy and Diversification, Frugal Innovation, International Business, Multinational Strategy, Competitive Advantage, Mergers and Acquisitions

published: 16 Dec 2011

  • Topic: Economics & Finance
  • Industry: Biomedical Sciences
  • Region: Asia

Show details ...

Abstract:
Singapore's economic success has come from continually upgrading its business environment. To sustain this, the government is now nurturing knowledge-intensive clusters like biomedical sciences. However, Singapore remains over-dependent on foreign multinationals and talent, and efforts to boost local innovation and entrepreneurship have had mixed success. What should Singapore do next?

Pedagogical Objectives:
This case is intended for discussing cluster development and economic growth, and the role governments can or should play in shaping national competitiveness as well as in influencing the industrial trajectory a country's economy takes. This case helps generate an animated discussion on Michael Porter's "Competitive Advantage of Nations".

Keywords:
Economic Development, Clusters, International Business, Competitiveness, Strategy, Technological Innovation, Industrial Policy, Emerging Markets

published: 29 Mar 2011

  • Topic: Strategy
  • Industry: Healthcare
  • Region: Asia

Show details ...

Abstract:
The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

Pedagogical Objectives:
The (A) case is designed for teaching one or more of the following: 1. Strategic innovation (Blue Ocean Strategy) 2. Business models for bottom of pyramid (BOP) markets 3. MNC strategy in emerging markets

Keywords:
Strategic Innovation, Emerging Markets, Bottom of the Pyramid, Value Innovation, Blue Ocean Strategy, Multinational Strategy, Global Strategy, India, Hmi, Emerging Markets, Hmi, Business Science

Prizes won:
- Winner of Case Centre Awards 2014

Related:

published: 29 Mar 2011

  • Topic: Strategy
  • Industry: Healthcare
  • Region: Asia

Show details ...

Abstract:
The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

Pedagogical Objectives:
The (B) case can be used to discuss ethical dilemmas that may arise in targeting BOP markets.

Keywords:
Strategic Innovation, Emerging Markets, Bottom of the Pyramid, Value Innovation, Blue Ocean Strategy, Multinational Strategy, Global Strategy, India, Hmi, Emerging Markets, Hmi, Business Science

Related:

by Publication Date


Share