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Case Studies by Karan Girotra

5 case studies

published: 29 Mar 2011

  • Topic: Operations
  • Industry: Energy. Automobile, Green Energy, Electric Vehicle
  • Region: Global

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Abstract:
This case describes the innovative business model of Better Place Inc., an electric vehicle company. The key challenges in operating the business model are explained and data is provided to help compute the costs, benefits, net profitability and economies of scale that it offers.

Pedagogical Objectives:
The case can be used in a variety of ways: to make an analysis of novel business models, to examine the viability of novel business models, to illustrate the challenges facing an innovative electric vehicle startup.

Keywords:
Startups, Electric Vehicles, Energy, Green Energy, Automobiles, Business Model Innovation, Venture Capital, Supply Chain Management

published: 29 Nov 2010

  • Topic: Strategy
  • Industry: Video Rentals
  • Region: Global

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Abstract:
This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium.

Pedagogical Objectives:
The case illustrates the evolution of different business models and business processes in the video rental industry. It provides an excellent setting to strategically and analytically examine different business model and business process innovations. Concepts of distribution system design, incentive conflicts and their resolution, and strategy developments are illustrated.

Keywords:
Distribution Channels, Video Rentals, Strategy, Startups, Entrepreneurship, Netflix, Blockbuster, Business Models

published: 26 Jun 2017

  • Topic: Operations
  • Industry: Aviation
  • Region: Global

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Abstract:
The case presents a new business model in the jet engine industry - performance based contracting for jet engine maintenance. It explains the trade-offs, challenges and guidelines for successful implementation of these contracts, including direct and supply chain effects.

Pedagogical Objectives:
To illustrate a new business model, and highlight different contracting schemes.

Keywords:
New Business Models, Performance-Based Contracting, Risk-Driven Business Model, Contracting, Supply Chain Management, Aviation, Rolls-Royce, Maintenance, Incentives

published: 27 Oct 2014

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Abstract:
The case is about the emergence of the virtual contact centre, which employs a geographically dispersed workforce in the cloud. LiveOps' 'home-shore' business model combines the following innovations: (1) it allows agents to work when they choose to, but pays them only for the time they are serving customers, and (2) it is based on meritocracy, i.e., better performing agents get more work and are paid more. The virtual contact centre is evaluated against traditional contact centre solutions in the context of a relief operation helping storm evacuees connect with relatives in the wake of Hurricane Katrina.

Pedagogical Objectives:
The main objectives of the case are to explore the opportunities of a new type of contact center, its suitability for time-critical operations, and the challenges of implementing a home-shore contact centre solution that has myriad applications outside the disaster relief setting used here.

Keywords:
Virtual Call Centre, Home-Shoring, Work-From-Home, Business Model Innovation, Flexible Operations, Employee Management, Distributed Workforce, Online Marketplace

published: 24 Mar 2014

  • Topic: Entrepreneurship
  • Industry: Research and Development
  • Region: Europe

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Abstract:
Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward. Hypios must identify industries where this business model would be most promising and develop an appropriate business model.

Pedagogical Objectives:
Development of new busines models. Innovations in the R&D process. Introduction to Open Innovation.

Keywords:
Open Innovation, Business Models, Business Model Innovation, Innovation, Research and Development, European Competitiveness, Europe


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