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Case Studies by Luk Van Wassenhove

114 case studies

by Publication Date
published: 30 Jul 2014

  • Topic: Strategy
  • Industry: Pesticides and Agricultural Chemicals
  • Region: North America

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Abstract:
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.

Pedagogical Objectives:
Participants will learn that in the age of stakeholder-controlled media, the classic means of customer engagement are inadequate. Power has shifted from the firm to the customer, particularly in a B2B setting. The vehicle for this shift, the online forum, remains poorly understod and utilised by most firms. Participants will see that customer power can destroy entire business units.

Keywords:
E.i. Dupont Nemours & Co., Lawnsite.com, Online Forums, Stakeholder Media, Crisis Communication, Herbicide, Environmental Protection Agency, News Media, Lawnsite, Corporate Governance, Investors, Stakeholders and Accountability

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published: 30 Jul 2014

  • Topic: Strategy
  • Industry: Pesticides and Agricultural Chemicals
  • Region: North America

Show details ...

Abstract:
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.

Pedagogical Objectives:
Pedagogical Objectives Participants will learn that in the age of stakeholder-controlled media, the classic means of customer engagement are inadequate. Power has shifted from the firm to the customer, particularly in a B2B setting. The vehicle for this shift, the online forum, remains poorly understod and utilised by most firms. Participants will see that customer power can destroy entire business units.

Keywords:
E.i. Dupont Nemours & Co., Lawnsite.com, Online Forums, Stakeholder Media, Crisis Communication, Herbicide, Environmental Protection Agency, News Media, Lawnsite, Corporate Governance, Investors, Stakeholders and Accountability

Related:

published: 24 Mar 2014

  • Topic: Operations
  • Industry: Oyster
  • Region: Asia

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Abstract:
In the wake of the tsunami, a number of entrepreneurs decide to seize the opportunity to modernize the industry and change their business models, although many obstacles remain. In this context, the case examines the characteristics of the Japanese economy, the behaviour and expectations of consumers, and the process of innovation. The business case can be made, as well as some analysis of the country’s ailing economic system.

Pedagogical Objectives:
. In its simplest form, the issue of disaster response . Social responsibility, either for companies or individuals. . Business model innovation opportunities for entrepreneurs in situations of rapid change . The capabilities that a social entrepreneur needs

Keywords:
Disaster Response, Social Responsibility, Business Model Innovation, Social Entrepreneur, Japan, Tsunami, Oysters

published: 24 Mar 2014

  • Topic: Responsibility
  • Industry: Engineering and Construction
  • Region: Asia

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Abstract:
Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad. Source materials include on-site interviews of the firm’s executives, line managers and workers in Delhi, Mumbai and Lavasa, as well as corporate reports, scholarly articles, and domestic and international press articles.

Pedagogical Objectives:
How can corporate social responsibility contribute to the profitability of a firm? More than 60 years after the concept of CSR first emerged, examples remain sparse and it has been frequently cited as a defensive strategy to protect a firm’s reputation or license to operate (Vogel, 2005). On the positive side, it is claimed that CSR strengthens a firm’s ability to compete for and retain superior talent (McElhaney, 2009). Porter and Kramer (2011) argue that CSR can create “shared value” through reconceiving products and markets and by redefining productivity in the value chain. The HCC case suggests significant nuances and new additions to these known/projected benefits.

Keywords:
Hindustan Construction Company (hcc), India, Engineering and Construction (e&c), Corporate Social Responsibility, Disaster Relief, Infrastructure

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published: 24 Mar 2014

  • Topic: Responsibility
  • Industry: Engineering and Construction
  • Region: Asia

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Abstract:
Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad. Source materials include on-site interviews of the firm’s executives, line managers and workers in Delhi, Mumbai and Lavasa, as well as corporate reports, scholarly articles, and domestic and international press articles.

Pedagogical Objectives:
How can corporate social responsibility contribute to the profitability of a firm? More than 60 years after the concept of CSR first emerged, examples remain sparse and it has been frequently cited as a defensive strategy to protect a firm’s reputation or license to operate (Vogel, 2005). On the positive side, it is claimed that CSR strengthens a firm’s ability to compete for and retain superior talent (McElhaney, 2009). Porter and Kramer (2011) argue that CSR can create “shared value” through reconceiving products and markets and by redefining productivity in the value chain. The HCC case suggests significant nuances and new additions to these known/projected benefits.

Keywords:
Hindustan Construction Company (hcc), India, Engineering and Construction (e&c), Corporate Social Responsibility, Disaster Relief, Infrastructure

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published: 27 May 2013

  • Topic: Entrepreneurship
  • Industry: Newspapers, publishing
  • Region: Europe

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Abstract:
In the 1990s, following the fall of the Soviet empire, a wave of English-language newspaper emerged in Eastern Europe. Among the most significant was the Kyiv Post, which by the end of the decade had established a reputation as the leading independent news source in Ukraine. From its shoestring beginnings, by 2006 it had become a $US55 million enterprise. However, the newspaper's independence and survival was severely tested in the wake of the global financial crisis.

Pedagogical Objectives:
The case aims to stimulate discussion about the commercial value of independence in news media, and how financial and content management are key to ensuring survival and ultimately prosperity in a media enterprise. The diverse ventures of KP Media underline the critical importance of strategic planning to achieve and maintain success. A further key issue is how alliances can support the offer and reduce the cost structure of independent media. A final, crucial issue is how to cope with severe pressure from stakeholders such as government in developing economies, while simultaneously maintaining the motivation and reputation of editorial staff.

Keywords:
Media, Media Management, Publishing, Newspapers, Digital Publishing, Investigative Reporting, Ukraine, Kyiv Post

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published: 27 May 2013

  • Topic: Entrepreneurship
  • Industry: Newspapers, publishing
  • Region: Europe

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Abstract:
In the 1990s, following the fall of the Soviet empire, a wave of English-language newspaper emerged in Eastern Europe. Among the most significant was the Kyiv Post, which by the end of the decade had established a reputation as the leading independent news source in Ukraine. From its shoestring beginnings, by 2006 it had become a $US55 million enterprise. However, the newspaper's independence and survival was severely tested in the wake of the global financial crisis.

Pedagogical Objectives:
The case aims to stimulate discussion about the commercial value of independence in news media, and how financial and content management are key to ensuring survival and ultimately prosperity in a media enterprise. The diverse ventures of KP Media underline the critical importance of strategic planning to achieve and maintain success. A further key issue is how alliances can support the offer and reduce the cost structure of independent media. A final, crucial issue is how to cope with severe pressure from stakeholders such as government in developing economies, while simultaneously maintaining the motivation and reputation of editorial staff.

Keywords:
Media, Media Management, Publishing, Newspapers, Digital Publishing, Investigative Reporting, Ukraine, Kyiv Post

Related:

published: 27 May 2013

  • Topic: Entrepreneurship
  • Industry: Newspapers, publishing
  • Region: Europe

Show details ...

Abstract:
In the 1990s, following the fall of the Soviet empire, a wave of English-language newspaper emerged in Eastern Europe. Among the most significant was the Kyiv Post, which by the end of the decade had established a reputation as the leading independent news source in Ukraine. From its shoestring beginnings, by 2006 it had become a $US55 million enterprise. However, the newspaper's independence and survival was severely tested in the wake of the global financial crisis.

Pedagogical Objectives:
The case aims to stimulate discussion about the commercial value of independence in news media, and how financial and content management are key to ensuring survival and ultimately prosperity in a media enterprise. The diverse ventures of KP Media underline the critical importance of strategic planning to achieve and maintain success. A further key issue is how alliances can support the offer and reduce the cost structure of independent media. A final, crucial issue is how to cope with severe pressure from stakeholders such as government in developing economies, while simultaneously maintaining the motivation and reputation of editorial staff.

Keywords:
Media, Media Management, Publishing, Newspapers, Digital Publishing, Investigative Reporting, Ukraine, Kyiv Post

Related:

published: 28 Jan 2013

  • Topic: Operations
  • Region: Asia

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Abstract:
Strong urbanisation leads to mega-cities with huge environmental problems. Singapore has managed to combine strong economic and population growth with keeping the city liveable and green. There is a lot to be learned from their unique experience.

Pedagogical Objectives:
How to combine economic growth with strong population growth and pressures on the environment. Singapore, as a city-state has shown that sustainability (economic, social and environmental) is both possible and necessary for future urbanized societies.

Keywords:
Sustainability, Environment, Sustainable Strategy, Sustainable Cities

published: 29 Oct 2012

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
The case illustrates the challenging but successful journey of a cross-sector partnership that deploys pro bono resources from Agility, A.P. Moller Maersk, TNT Express and UPS to support the disaster response operations of the UN Logistics Cluster. To transform an initially abstract idea into an operating partnership, the partners invested in developing and maintaining sound relationships backed by core principles, standard operating procedures and a sophisticated training programme. Additionally, the partnership required active management at the corporate level. Building on a track record of successful deployments by the end of 2011, the partners have to decide how to scale up their impact.

Pedagogical Objectives:
The case lays a foundation for the discussion of the formation and management of multi-company, cross-sector partnerships. Teaching topics include the drivers of such a partnership, key success factors and specific problems, managing engagement in such a partnership at an organizational level, and the challenge of scaling up its impact.

Keywords:
Corporate Social Responsibility, Cross-Sector Partnership, Humanitarian Relief, Disaster Relief, Logistics, Co-Opetition

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