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Case Studies by Luk Van Wassenhove

114 case studies

by Publication Date
published: 27 Mar 2009

  • Topic: Operations
  • Industry: Transport and Logistics/ Humanitarian Sector
  • Region: Middle-East

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Abstract:
Agility is a global logistics provider, based in Kuwait. In 2006, it reorganized and joined the ranks of the top ten global logistics providers worldwide. Following this reorganization, CEO Tarek Sultan took the initiative to give greater definition to his company’s corporate social responsibility (CSR) profile. Shortly after his first company-wide statement, humanitarian crisis emerges in Lebanon. Urged on by its employees from the region, including the 120 employees and company office located in Lebanon, the company reaches out to assist the international humanitarian relief effort. The case chronicles the unique position of this global company as a humanitarian partner. Agility’s assets build on its position as an emerging market multinational, and the unique assets of its employees from the regions. Leveraging those assets, Agility offers its services in partnership with the international humanitarian relief effort in Lebanon.

Pedagogical Objectives:
Discuss the design and implementation of a corporate social responsibility program for a global company.

Keywords:
Humanitarian, Corporate Social Responsibility, Disaster, Emergency, Public Private Partnership, Lebanon, Middle East, Red Cross and Red Crescent, Adec

Prizes won:
- Winner of 2010 EFMD Case Writing Competition Award, Corporate Social Responsibility Category

published: 27 Mar 2009

  • Topic: Operations
  • Industry: multi-sector
  • Region: Global

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Abstract:
The Fleet Safety project was developed in response to the needs of the members of the Fleet Forum, an informal collaborating body and independent knowledge centre for fleet management in the humanitarian sector. With the backing of Danish government aid agency Danida, the Fleet Safety project drew on the resources of government, the humanitarian sector and private companies to develop, test and disseminate a road safety toolkit for humanitarian organizations operating in the developing world. The toolkit was tested within the Kenya offices of six major humanitarian organizations before the definitive version was to be disseminated and promoted globally.

Pedagogical Objectives:
While two-way partnerships are increasingly common in the humanitarian world, rarely to-date do governments, NGOs and private companies combine their skills through partnerships involving a larger number of actors from a variety of sectors. This may be due to the common perception that transaction costs exceed the benefits of the partnerships, and that multiple strategic objectives cannot be compatible. This case examines how a multi-sector partnership contributed to the Fleet Safety project's success, and how the partners overcame the challenges of coordination. This case seeks to familiarize students with public-private partnerships as an innovative funding mechanism for humanitarian projects through government aid agencies, explain their benefits and challenges and analyze negotiating in the humanitarian sector or within public-private partnerships.

Keywords:
Multi-Sector Partnership, Humanitarian Organizations, Public-Private Partnership, Fleet Safety, Traffic Accidents, Negotiation, Corporate Social Responsibility (csr), Africa

Prizes won:
- Winner of 2009 EFMD Award, Public Sector Innovations Category

published: 27 Mar 2009

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
Five years after the inception of the ‘Moving the World’ partnership between logistics provider TNT and the United Nations World Food Programme (WFP), its management team launches an evaluation and renewal process to guide the partnership as it enters a new phase. This case study follows the management team throughout the different stages of the evaluation, all the way up to the final decision to renew the partnership for an indefinite period of time.   

Pedagogical Objectives:
This case aims to foster reflection and discussion around the following themes: Managing private-humanitarian partnerships over the long term Performance evaluation as a management tool for private-humanitarian partnerships Implications of engaging in long-term private-humanitarian partnerships through CSR programmes.

Keywords:
Private Humanitarian Partnership, Corporate Social Responsibility, Performance Evaluation, Non-Profit, Logistics, Organizational Change, Strategic Alliances

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published: 31 Jan 2009

  • Topic: Operations
  • Industry: (Pharmaceutical) Public Private Partnerships
  • Region: Global

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Abstract:
Malaria causes over 1 million deaths per year, 90% of which are preventable. Drug resistance has become one of the most important barriers to effective treatment. The cheapest and most widely-used drugs are ineffective in most countries. Medicines for Malaria Venture (MMV) was founded in 1999 with the goal of developing new artemisinin combination therapies (ACT) to effectively treat the disease. A public-private-partnership, its mission is to discover, develop and deliver new treatments. With three new products in the final stages of development and a further 30 in the pipeline, MMV now faces challenges with the distribution of medicines whose development it has made possible.

Pedagogical Objectives:
- To look at complex problems in an unusual context. - While taking an operational perspective (production development and supply chain), to understand the entire process (from drug concept to efficient use in the field) and the links with other disciplines, distribution channels and pricing decisions, education and communication, private-public partnerships, financing models etc. - To explore the mission boundaries of an organisation like MMV.

Keywords:
Product Development, Public Private Partnership, Market Imperfections, Developing Countries, Access, Hmi, Emerging Markets, Hmi, Business Science

published: 31 Jan 2009

  • Topic: Operations
  • Industry: Textile
  • Region: Europe

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Abstract:
This case describes how Wendler Einlagen GmbH & Co became the world’s largest shirt interlining provider: in 2007 it had a 40% market share in Europe and the US combined. Wendler produced interlinings for both the high and low value markets – from Hugo Boss to Aldi – with manufacturing operations in Germany and China and a warehouse in Hong Kong. German competitors, who made interlinings for other products, had higher sales volume but Wendler remained market leader for shirt interlinings with a worldwide market share of 20% in 2007. Despite intense competition, a German production base and stagnating demand in Europe and the US, growth averaged 9% per year.

Pedagogical Objectives:
To show the link between a successful business strategy and its implementation throughout the life-cycle of the customer. The case offers the opportunity to map the relation between strategy and operational elements, demonstrating that you can succeed with commodity products if you provide a service that is recognised as superior. Supply chain flexibility and technical services play a vital role in this strategic differentiation. Students should also identify the risk facing a mono-product company in the long term: if a groundbreaking innovation replaced the classic shirt interlining, Wendler could see its experience and market share vanish overnight.

Keywords:
Operations Strategy Focus, Service Deployment Around a Commodity, Supply Chain Management, Textiles, Shirt Interlinings

published: 30 Nov 2008

  • Topic: Operations
  • Industry: Electricity
  • Region: Europe

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Abstract:
In essence, this the story of how two INSEAD MBA students had a great idea for an integrated service to take over companies’ product return streams and how they turned this idea into a successful business. Cycleon was founded in 2005 to offer original equipment manufacturers an option to manage returns at a lower cost than was offered by express services, and with greater speed than possible by leveraging forward supply chain partners. It describes the reverse logistics market, Cycleon’s strategic positioning, and the entrepreneurial challenges it faced.

Pedagogical Objectives:
The case offers students an opportunity to consider supply chain services from market segmentation and requirement definition through Cycleon?s market entry and implementation. This provides a context for strategy-related conversation as well as a basis for discussion focused on the execution of that strategy. Supply chain-oriented lectures may benefit by supplementing this case with a numerical example (see Cycleon B). In essence, the case describes how a couple of INSEAD MBA students had a great idea for an integrated service to take over companies' product return streams and how they turned this idea into a successful business.

Keywords:
Reverse Logistics, Product Returns, Supply Chain Management, Operations Strategy, Entrepreneurship

published: 06 Nov 2008

  • Topic: Responsibility
  • Region: Global

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Abstract:
The North Star Foundation brings together partners with a shared strategic interest in combating HIV/AIDS in truck drivers. It has identified a successful model for roadside health clinics which, to be effective, needs to be applied on a country-wide scale, due to the mobile nature of trucking. This case examines challenges and best practices in scaling up innovative ideas.

Pedagogical Objectives:
The case study will highlight the main issues to be considered when scaling up a pilot project in the humanitarian sector. A particular emphasis will be given to logistics management, disease modelling, public-private partnerships, organizational growth, diffusion of innovation and the ethical issues posed by the model.

Keywords:
Scaling Up, Hiv and Aids, Corporate Social Responsibility, Public-Private Partnership, Humanitarian Sector, Ethics, Disease Modelling, Organizational Growth

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published: 31 Oct 2008

  • Topic: Responsibility
  • Region: Global

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Abstract:
The North Star Foundation brings together partners with a shared strategic interest in combating HIV/AIDS in truck drivers. It has identified a successful model for roadside health clinics which, to be effective, needs to be applied on a country-wide scale, due to the mobile nature of trucking. This case examines challenges and best practices in scaling up innovative ideas.

Pedagogical Objectives:
The case study will highlight the main issues to be considered when scaling up a pilot project in the humanitarian sector. A particular emphasis will be given to logistics management, disease modelling, public-private partnerships, organizational growth, diffusion of innovation and the ethical issues posed by the model.

Keywords:
Scaling Up, Hiv and Aids, Corporate Social Responsibility, Public-Private Partnership, Humanitarian Sector, Ethics, Disease Modelling, Organizational Growth, Hmi, Emerging Markets, Hmi, Business Science

Prizes won:
- Winner of 2009 EFMD Award, African Business Cases Category

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