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Case Studies by Yupana Wiwattanakantang

14 case studies

by Publication Date
published: 24 Mar 2016

  • Topic: Family Business
  • Industry: Sale of food, beverages and tobacco via stalls and markets
  • Region: Asia

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Abstract:
The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.

Pedagogical Objectives:
After reading and analysing the case, students will be able to evaluate the importance for family businesses of having a long-term succession plan. Against the bloodstained backdrop of a family business in Thailand, students will learn about the challenges of succession in an emerging country. The case enables them to discuss the importance of cohesion among the members of a family business.

Keywords:
Thailand, Family Business, Thammawattana, Ying Charoen, Market Stalls, Linacre, Porntip, King Bhumibol, Corporate Governance, Corporate Governance for Family Firms, Wicfe, Succession, Next Generation, Fair Process, Communication, Psychology, Gender, Education, Entrepreneurship, Leadership, Women in Family Business, Gender

published: 25 Jan 2016

  • Topic: Economics & Finance
  • Industry: Automobile
  • Region: North America

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Abstract:
In 2008-09, Toyota Motor Corp. became engulfed in a perfect storm: oil prices spiked, the global financial crisis brought car loans to a halt, the dollar tanked against the yen, and millions of Toyota vehicles in North America were recalled. Toyota posted its first ever loss since 1950. The case describes how Akio Toyoda, scion of the dynasty behind the Toyota empire, ascended to the top job in 2009, and turned the struggling carmaker around. It also tells the story of the Toyoda family, whose 8% ownership stake has enabled it to maintain control of one of the world’s most successful companies and steer it through one of the most difficult periods in its history.

Pedagogical Objectives:
The case highlights the role of a powerful Japanese dynasty in managing a global multinational company for nearly 80 years, in particular how the heir single-handedly restored the company values and legacy at a crucial moment in its history. It offers an opportunity to discuss the role of professional managers who are vital for the sustainability of family-run enterprises. The case encourages students to view global companies such as Ford, Fiat and VW as more than industrial giants but as family-run businesses, each with a different approach to management.

Keywords:
Toyota Motor, Family Business, Akio Toyoda, Salaryman, Automobile Industry, Saylor Family, Japanese Carmaker, Recall Crisis, Corporate Governance, Value Creation, Strategy and Implementation, Wicfe,

published: 29 Jun 2015

  • Topic: Family Business
  • Industry: Restaurant
  • Region: Asia

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Abstract:
The Kam family has owned Yung Kee, a huge 750-seat restaurant in Hong Kong, for more than 50 years. Starting out as a food stall, the business still 'packs them in' today. However, soon after the death of the patriarch, at the age of 96, in 2004, his two oldest sons became embroiled in a bitter and very public family feud over the restaurant's management and the family fortune, estimated to be worth HK$2 billion.

Pedagogical Objectives:
The case offers an excellent introduction to the complexities of succession in family businesses. Most students think of ownership design as a simple transfer of assets from one generation to another. As a result they fail to consider the larger social interests of the surviving family members. The Yung Kee case has the advantage of being readily accessible while giving ample opportunity to ask questions about ownership design.

Keywords:
Hong Kong, China, Restaurant, Shareholdings, British Virgin Islands, Succession, Family, Dispute, Wicfe, Succession, Next Generation, Fair Process, Communication, Psychology, Gender

published: 20 Dec 2013

  • Topic: Economics & Finance
  • Industry: Mining
  • Region: Asia

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Abstract:
This case describes the challenges encountered by Nathaniel Rothschild after making a US$3 billion investment in 2010 in a family-owned business group in Asia. Scion of the Rothschild banking dynasty and private equity fund manager, Rothschild and his business associates created a LSE-listed shell company, Bumi PLC, which acquired PT Bumi Resources and Berau Coal. These were among Indonesia’s largest coal mines and the largest coal exporters in the world, and were controlled by the Bakries, a powerful Indonesian family whose patriarch was a candidate for the presidency in 2014. After losing at least 70% of his investment in three years, Rothschild eventually requisitioned an extraordinary general meeting in February 2013, attempting to remove the Bakries and their associates from Bumi's management team. Despite western-style corporate governance manoeuvres, the PE investors found it challenging to control the politically connected family in Indonesia.

Pedagogical Objectives:
The case is designed for courses in Corporate Finance on the topic of family business and/or raising funds, or courses in International Finance or Investment in Emerging Markets (particularly Indonesia). Alternatively, it could be used in a course on Corporate Governance on the topic of shareholder activism and board monitoring.

Keywords:
Corporate Governance, Family Business, Asia, Reverse Merger, Board Monitoring, Business Groups, Tunneling, Shareholder Activism, Corporate Governance, Corporate Governance Across the World, Wicfe, Education, Entrepreneurship, Leadership, Governance, Parallel Planning, Strategy, Boards, Family Office, Wealth Management, Legacy, Ownership

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