INSEAD the business school for the world

Case Studies by Karel Cool

62 case studies

by Publication Date
published: 26 Feb 2018

Show details ...

Abstract:
The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application. Initially targeted at drivers who wanted to drive someone else’s car (Cuvva for Sharers), it then developed mobile-only insurance for owners willing to buy insurance only for the rare occasions that they used their cars (Cuvva for Owners). As the Cuvva model gains traction with customers, its impact is tracked by incumbents such as Admiral, that begin developing rival products. The case chronicles Cuvva’s origins, milestones, and competitors in the UK car insurance industry up to early 2017, as well as explaining the economics of car insurance.

Pedagogical Objectives:
The case was developed for an MBA course on FinTech and the Disruption of Financial Services but has also been used with executive audiences. Cuvva, an example of “InsurTech”, is disrupting the insurance industry with a digital business model. While Cuvva for Sharers only extends the insurance market, the Cuvva for Owners product is a genuine disrupter (as defined by Clay Christensen). The case allows discussion of the economics of the (UK) car insurance industry, key success factors that create a value-creating insurer, the viability of new business models that challenge these factors, and how a specific disrupter can develop a viable, value-creating competitive position.

Keywords:
Insurtech, Fintech, Insurance Industry, Disruption, Digital Business Model, Startup, Digital Platform, Insurance Eco-System, Insurance Supply Chain, Pay as You Go Insurance, Challenging Industry Leaders, Competitive Advantage, Economics of Insurance, Competition in Uk Car Insurance

published: 29 Jan 2018

  • Topic: Strategy
  • Industry: Sportswear
  • Region: North America

Show details ...

Abstract:
The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017. The case describes the origin and rapid ascent of Under Armour, its strategy and business model, the market for sports apparel and shoes in the US and worldwide, major competitors Nike and Adidas, the disruption of the retail environment for sports goods, and the arrival of platforms and eco-system competition.

Pedagogical Objectives:
The case studies the strategy, actions and business model of Under Armour, which in 20 years grew from a small niche in performance sports apparel to an international sports goods company spanning sports apparel and shoes. It allows analysis of the profit and power dynamics in the supply chain, the effects of retail disruption on the position of the competitors; the arrival of platforms (connected health) and the construction of eco-systems; the consequences of too rapid and unfocused expansion in the face of dominant competitors, and the formulation of scope and strategy options.

Keywords:
Sports Apparel and Shoes, Competing Against Dominant Players, Niche Company, Retail Disruption, Platform Competition, Building an Ecosystem, International Expansion, Corporate Turnaround, Expanding Product Scope

Related:

published: 21 Apr 2017

  • Topic: Strategy
  • Industry: Tire industry
  • Region: Global

Show details ...

Abstract:
The case describes the development of the Japanese tire company, Bridgestone, leader of the global tire industry. The focus is on Bridgestone’s strategic challenges as it seeks to extend its global leadership while increasing its presence in China. An overview of industry dynamics, the segmentation of the tire market, and the key competitors can be found in the companion case “Michelin in China in 2016”. The Bridgestone case can be used in conjunction with a series of other new cases on Hankook, Continental, and Apollo Tyres, that describe their respective business models and strategies.

Pedagogical Objectives:
The case series allows a discussion of the drivers of industry globalization and the development of competitive advantage and strategy in a global setting. The Bridgestone case focuses on how Bridgestone was able to become global leader, ahead of Michelin and Goodyear, and on the limits of its business model as it faces markets with different dynamics, such as China, and players with different models such as Hankook. The case series allows an in depth analysis of globalization of markets and global competition, supply chain and ecosystem dynamics in a global setting, the strategy models of the new competitiors, and the strategic challenges global leaders face to maintain their prominence and performance.

Keywords:
Global Tire Industry, Global Competition, Competition in China, Strategy of Tire Companies, Tire Industry Supply Chain, Tire Industry Ecosystem, Michelin, Bridgestone, Hankook, Continental Tire, Tire Market Segmentation, History of Tire Industry, Tire Technology, Tire Marketing

Related:

published: 21 Apr 2017

  • Topic: Strategy
  • Industry: Tire industry
  • Region: Global

Show details ...

Abstract:
The case describes the development of the German company, Continental Tires, subsidiary of automotive supplier Continental AG, the world’s most profitable tire-maker. The tires division is one of the few that has been able to grow its global market share while maintaining a high level of profitability. With “Vision 2025” – a strategic roadmap – Continental aims to establish a balanced global footprint and a “podium position” in technology while still enjoying excellent cost conditions. An overview of global industry dynamics, the segmentation of the market, and the key competitors can be found in the companion case “Michelin in China in 2016”. The Continental case can be used in conjunction with a series of other new cases on Bridgestone, Hankook and Apollo Tyres, that describe their respective business models and strategies.

Pedagogical Objectives:
The Continental case focuses on Conti’s business model and how it has been able to become the profitability leader while gaining market share. The case also sheds light on the broader trends in the automotove industry and ecosystem, the Vision of the parent company Continental AG, and the complementarity links with the Tires division strategy. More general, the case series allows an in depth analysis of globalization of markets and global competition, supply chain and ecosystem dynamics in a global setting, the strategy models of the new competitiors, and the strategic challenges global leaders face to maintain and extend their prominence and performance.

Keywords:
Global Tire Industry, Global Competition, Competition in China, Strategy of Tire Companies, Tire Industry Supply Chain, Tire Industry Ecosystem, Michelin, Bridgestone, Hankook, Continental Tires, Tire Market Segmentation, History of Tire Industry, Tire Technology, Tire Marketing

Related:

published: 27 Feb 2017

  • Topic: Strategy
  • Industry: Tire industry
  • Region: Global

Show details ...

Abstract:
The case describes the development of the Indian tire company Apollo Tyres, and its quest to become a global Top-10 tire company. While it is well-established in India and has a foothold in Europe, it struggles to develop in the US and China. The case describes the accomplishments and challenges of the company as it extends its global footprint. Information about global industry dynamics, the segmentation of the tire market, the economics of the industry and the competitive position of the key competitors is provided in the case “Michelin in China in 2016”. The Apollo case may be used in conjunction with cases on Bridgestone, Hankook and Continental that describe their respective business models and strategies

Pedagogical Objectives:
The Apollo case enables discussion of the strategy and performance of one of the newcomers in this competitive industry. Neither a low-cost player (compared to the Korean and Chinese players) nor differentiated from established players (Bridgestone, Michelin, Goodyear, Continental, Pirelli), Apollo struggles to find an appropriate strategy in the global arena, away from its home market where it enjoys some protection but is under pressure from imported tires from China. The case provides the setting for a discussion of the strategy options of players from emerging economies as they seek to compete in global markets. More generally, the case series allows an in-depth analysis of the globalization of markets and competition, supply chain and ecosystem dynamics in a global setting, the strategy models of new competitiors and strategic challenges for global leaders seeking to maintain and extend their performance.

Keywords:
Global Tire Industry, Global Competition, Competition in China, Strategy of Tire Companies, Tire Industry Supply Chain, Tire Industry Ecosystem, Michelin, Bridgestone, Hankook, Continental Tire, Tire Market Segmentation, History of Tire Industry, Tire Technology, Tire Marketing

Related:

published: 27 Feb 2017

  • Topic: Strategy
  • Industry: Tire industry
  • Region: Global

Show details ...

Abstract:
The case describes the development of the South Korean tire company Hankook and its strategic challenges as it seeks to get into the ‘top five’ global tiremakers. Information on global industry dynamics, the segmentation of the market, industry economics and key competitors is provide by the case “Michelin in China in 2016”. The Hankook case may be used in conjunction with others in the series on Bridgestone, Continental Tire and Apollo Tyres that describe different business models and strategies in the global tire industry.

Pedagogical Objectives:
The case series enables discussion of the drivers of industry globalization and the development of competitive advantage and strategy in a global setting. Hankook has emerged as the leader of the Asian challengers to established players such as Michelin and Bridgestone. The case series allows an in-depth analysis of the globalization of markets and competition, supply chain and ecosystem dynamics in a global setting, strategy models of the new competitiors, and the strategic challenges facing Western companies in maintaining their market prominence and performance.

Keywords:
Global Tire Industry, Global Competition, Competition in China, . Strategy of Tire Companies, Tire Industry Supply Chain, Tire Industry Ecosystem, Michelin, Bridgestone, Hankook, Continental Tire, Tire Market Segmentation, History of Tire Industry, Tire Technology, Tire Marketing

Related:

published: 27 Feb 2017

  • Topic: Strategy
  • Industry: Tire industry
  • Region: Global

Show details ...

Abstract:
The case focuses on the strategic challenges of Michelin as it seeks to regain global leadership of the tire industry, covering strategy and performance of the company since Jean-Dominique Sénard became CEO in 2012. It describes the dynamics of the global tire industry, the segmentation of the tire market and the main competitors. Michelin’s challenges in China are given particular attention. The case can be used in conjunction with others in the case series on Bridgestone, Continental Tire, Hankook and Apollo Tyres, which describe their respective business models and strategies.

Pedagogical Objectives:
The case enables discussion of the drivers of industry globalization and the development of competitive advantage and strategy in a global setting. The focus is on Michelin, which has been very successful in the past but is overtaken by a new leader, Bridgestone, and new Asian challengers such as Hankook. The case series allows an in-depth analysis of globalization of markets and competition, supply chain and ecosystem dynamics in a global setting, the strategy models of new competitors, and the strategic challenges facing Western companies in maintaining their prominence and performance.

Keywords:
Global Tire Industry, Global Competition, Competition in China, Strategy of Tire Companies, Tire Industry Supply Chain, Tire Industry Ecosystem, Michelin, Bridgestone, Hankook, Continental Tire, Tire Market Segmentation, History of Tire Industry, Tire Technology, Tire Marketing

Related:

published: 27 Jan 2017

  • Topic: Strategy
  • Industry: Video Games
  • Region: North America

Show details ...

Abstract:
In the ongoing battle among video game consoles, the case describes how the industry evolved from the early era of Atari domination up to the latter-day rivalry between Sony (PS3), Microsoft (XBox360) and Nintendo (Wii). It discusses how Sony succeeded with the PS1, despite being a late entrant, how Microsoft lost with XBox, despite imitating Sony, and how the battle changed again with Microsoft’s early launch of the XBox360. The case also gives information on the video game supply chain

Pedagogical Objectives:
The case allows an analysis of the strategies for entering markets with dominant incumbents benefiting from high economies of scale, scope and network externalities. Specifically, the setting shows how under certain conditions latecomers do not face an overwhelming disadvantage and how they can develop a winning strategy.

Keywords:
Winner-Take-All Competition, Network Externalities, Entering High Barrier Industries, Backward Compatibility, Dominant Incumbents, First Mover Advantages

Related:

published: 28 Nov 2016

  • Topic: Strategy
  • Industry: Banking and Financial Services
  • Region: North America

Show details ...

Abstract:
The LendingClub case narrates the development of the leading marketplace lending organization in the USA from its founding in 2006 by Renaud Laplanche to the crisis of 2016. It provides information on the original business model targeting the personal loan market, as well as the expansion into small business loans, loans to parents to get their children through private school, medical procedures, partnerships with banks and institutional investors, etc. The case describes the events leading up to Laplanche's departure in May 2016.

Pedagogical Objectives:
Like other industries, banking is facing threats from substitute service providers, collectively referred to as FinTech firms. The Lending Club case examines the threat of disruption from the point of view of incumbent banks as well as the opportunity for disruption from the point of view of the new entrants. The difficulties it faced enable discussion of whether the business decisions of LendingClub were the main reason for its troubles, or whether the business model itself is viable, i.e. how sustainable were the advantages that LendingClub built up in its first decade of existence?

Keywords:
Competitive Strategy in Banking, Banking Business Models, Peer-To-Peer Lending, Banking Profit Analysis, Banking Regulation, Fintech, Banking Disruption

published: 24 Mar 2016

  • Topic: Strategy
  • Industry: Banking and Financial Services
  • Region: Europe

Show details ...

Abstract:
The case on Banco Santander is a complement to the case "Nordea and the European Market for Banking and Financial Services in 2015". The Nordea case describes the market structure for banking (retail, wholesale, investment banking, asset management) in Europe, the major events that shaped the restructuring of the banking industry after the global financial crisis, and the positioning and performance of the major competitors in the Nordic region of Europe. The Banco Santander case describes the history, strategy, position and performance of Banca Santander and zooms in on the recent period where the bank under new chairman, Mrs. Ana Botín, confronts significant challenges in its South American markets and its transition from a bank focused on mergers and acquisitions to one driven by organic growth.

Pedagogical Objectives:
The Nordea case allows a discussion of 1) the market structure dynamics of banking in Europe as a whole and the Nordic countries more specifically; 2) the sources of competitive advantage and disruption in banking; 3) the different strategies that are viable to create long-term success; 4) the strategy issues that influence the scope of international expansion in banking; 5) the analysis of bank financial strength. The Banco Santander case allows discussion of the M&A growth strategy in banking, the importance of market conditions in explaining business results, and the challenges associated with changing to a new business model (from growth driven by M&A to organic growth).

Keywords:
Competitive Strategy in Banking, Banking Business Models, Banking Mergers, Banking Industry Restructuring, Banking Profit Analysis, Banking Regulation, Banking International Strategy, Banking Market Segmentation Analysis, Corporate Governance, Investors, Stakeholders and Accountability

by Publication Date


Share