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Case Studies by Stephanie Leenen

5 case studies

by Publication Date
published: 22 Jul 2016

  • Topic: Family Business
  • Industry: Plastics, Construction and Leather
  • Region: Europe

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Abstract:
The case charts the history of MöllerGroup, a longstanding family business in Germany, which designs, manufactures and markets components for the global automotive industry and construction parts for industrial applications. It makes functional parts for mechanical engineering, automotive technology and other sectors. The company sells moldings made of soft plastics, thermoplastics and elastomers; shock absorbers and damper elements; and lumbar support systems for truck seats and office chairs, to customers in Europe, North America and Asia.

Pedagogical Objectives:
The case highlights the important role played by family businesses. In 2003, after 40 years as CEO, Peter von Möller, the majority shareholder (other family members being minority shareholders) asked Dr Axel Müller, the non-family CFE, to head the company, ending a 273-year tradition of family at the executive helm.

Keywords:
Henokiens, Peter Von Möller, Möllergroup, Möllertech, Kupferhammer, Felix Von Möller, Otto Sauer, Johannes Rudnitzki, Corporate Governance, Corporate Governance for Family Firms, Wicfe, Education, Entrepreneurship, Leadership, Succession, Next Generation

published: 01 Jan 2003

  • Topic: Strategy
  • Industry: Motorcycle manufacturing
  • Region: Global

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Abstract:
The case compares the e-business/e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT/the Internet plays in R&D and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

Pedagogical Objectives:
Analyze the strategic and competitive impact of the Internet Illustrate the enabling role that information technology plays in business transformation Demonstrate process innovation and value networks management Discuss the impact of e-technologies on rethinking a company?s core competency, market positioning, value proposition, and business model

Keywords:
E-Business Strategy, E-Commerce Strategy, Business Transformation, Process Innovation, Value Networks, Internet Technology, Information Technology, It, Motorcycle Manufacturing

published: 01 Dec 2002

  • Topic: Strategy
  • Industry: Motorcycle
  • Region: Europe

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Abstract:
This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes! The case also presents the way the company created the physical and the virtual World of Ducati.

Pedagogical Objectives:
To assess the business opportunities and risks that the Internet creates for a manufacturer To analyze how a manufacturer can exploit the Internet along four dimensions: context, content, commerce, and virtual communities To illustrate how a manufacturer can resolve the online/offline channel conflict and reconcile its e-commerce strategy with the business functions traditionally performed by its dealer network

Keywords:
E-Commerce, E-Business, Internet, Business to Consumer E-Commerce, Channel Conflict, Online Channels, Cyber-Entrepreneurship

Related:

published: 09 Jan 2002

  • Topic: Strategy
  • Industry: Motorcycle manufacturing
  • Region: Global

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Abstract:
The case compares the e-business and e-commerce strategy of two leading motorcycle manufacturers. It highlights the way Ducati and Harley-Davidson manage their business processes and value networks, and the role that IT and the Internet plays in research, development and design, purchasing, manufacturing and assembly, logistics, marketing and sales, as well as after-sales service.

Pedagogical Objectives:
1) to analyse the strategic and competitive impact of the Internet; 2) to illustrate the enabling role that information technology plays in business transformation; 3) to demonstrate process innovation and value networks management; and 4) to discuss the impact of e-technologies on rethinking a company's core competency, market positioning, value proposition, and business model. manufacturing; Ducati; Harley-Davidson

Keywords:
E-Business and E-Commerce Strategy, Business Transformation, Process Innovation, Value Networks, Internet and Information Technology, Motorcycle

Related:

published: 01 Nov 2000

  • Topic: Strategy
  • Industry: Motorcycle
  • Region: Europe

Show details ...

Abstract:
This case discusses the e-business strategy of Ducati, an Italian manufacturer of high-performance motorcycles. It describes how, on January 1st, 2000, Ducati exclusively sold through the Internet its new MH900e motorcycle at 15,000 Euros per unit. It was the first motorcycle ever sold through the Internet and the first-year production of the MH900e was sold out after just 31 minutes! The case also presents the way the company created the physical and the virtual World of Ducati.

Pedagogical Objectives:
To assess the business opportunities and risks that the Internet creates for a manufacturer To analyze how a manufacturer can exploit the Internet along four dimensions: context, content, commerce, and virtual communities To illustrate how a manufacturer can resolve the online/offline channel conflict and reconcile its e-commerce strategy with the business functions traditionally performed by its dealer network

Keywords:
E-Commerce, E-Business, Internet, Business to Consumer E-Commerce, Channel Conflict, Online Channels, Cyber-Entrepreneurship

Related:

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