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Case Studies by Peter Zemsky

7 case studies

by Publication Date
published: 13 Feb 2019

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Abstract:
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up. The case tracks founder James Dyson’s global ambitions over an 18-year period until his entry into the electric vehicle market, and a move of corporate headquarters to Singapore (2019), with Asia now accounting for the majority of revenues. It offers insights into the multi-faceted vision of the founder, who combines inventiveness and a love of engineering and design with a rigid respect for lawful business practice.

Pedagogical Objectives:
The case offers a broad tableau to deliver courses on a wide range of topics, strategy and management, family business, supply chains, entrepreneurship and international business. With an easy-to-read style to facilitate classroom discussion (Masters in Management, MBA and executive education), supporting materials include video clips of interviews with the first CEO of Dyson France.

Keywords:
Dyson, Bagless, Vacuum Cleaner, Electric Vehicle, Hoover, Singapore, Patent Infringement, Innovation, Inventor, Engineering, Digital Motors, Batteries, Hand Dryer, Purifier

published: 24 Jul 2017

  • Topic: Marketing
  • Region: Middle-East

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Abstract:
This case considers the use of social media and other electronic communication tools by the terrorist group ISIS to spread its message and recruit new members. It includes background information on social media platforms and their use by organizations as marketing tools.

Pedagogical Objectives:
This case allows for a discussion of the increasingly central role of social media platforms in society and hence for the communication and marketing strategy of organizations. The setting raises important questions about the responsibilies of social media companies to manage the use of their platforms.

Keywords:
Social Media, Facebook, Twitter, Terrorism, Isis, Business Ethics, Corporate Social Responsibility, Recruitment, Islamic State

published: 27 Jan 2017

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Abstract:
The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Pedagogical Objectives:
The case allows an integrated coverage of most elements of a core strategy course, including: industry analysis, competitive advantage, business models, company value chain, platform dynamics and positive feedback, acquisitions and global expansion. For entrepreneurship, it covers the founding and scaling of a new venture.

Keywords:
Sharing Economy, Global Expansion, Disruption, Platform Strategy, Ridesharing, Green Business, Competitive Strategy, Business Models

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published: 14 Oct 2016

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Abstract:
The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Pedagogical Objectives:
The case allows an integrated coverage of most elements of a core strategy course, including: industry analysis, competitive advantage, business models, company value chain, platform dynamics and positive feedback, acquisitions and global expansion. For entrepreneurship, it covers the founding and scaling of a new venture.

Keywords:
Sharing Economy, Global Expansion, Disruption, Platform Strategy, Ridesharing, Green Business, Competitive Strategy, Business Models

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published: 25 Jan 2016

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Abstract:
The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Pedagogical Objectives:
The case allows an integrated coverage of most elements of a core strategy course, including: industry analysis, competitive advantage, business models, company value chain, platform dynamics and positive feedback, acquisitions and global expansion. For entrepreneurship, it covers the founding and scaling of a new venture.

Keywords:
Sharing Economy, Global Expansion, Disruption, Platform Strategy, Ridesharing, Green Business, Competitive Strategy, Business Models

Related:

published: 19 Dec 2014

  • Topic: Economics & Finance
  • Industry: Economy
  • Region: Middle-East

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Abstract:
The case describes the economic and social transformation of the UAE over the last 60 years from a quiet backwater on the desert Gulf Peninsula into a fast-growing modern economy and one of the world’s largest melting pots of nationalities and cultures.

Pedagogical Objectives:
Instructors can use this case to discuss economic diversification strategies.

Keywords:
Economic Diversification, Abu Dhabi, Dubai, Middle-East, Sovereign Wealth Fund, Debt, Oil, Social Transformation

published: 23 Feb 2011

  • Topic: Strategy
  • Industry: Pharmaceutical Industry
  • Region: Europe

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Abstract:
Faced with increasing parallel imports, Pfizer in Europe decides to change its drug distribution strategy. It introduces a 'Direct to Pharmacy' scheme whereby distributors become mere logistics companies. Pfizer also introduces 'dual pricing' to force wholesalers to sell the drugs in the targeted country. The background is a pharmaceutical industry supply chain where prices and profits are under pressure from parallel imports by wholesalers that undermine drug prices in high-price countries.

Pedagogical Objectives:
The case illustrates the use of distribution strategy to capture value and set prices. It shows how profit pressure in the supply chain (the pharmaceutical industry and the wholesalers) influences the value capture strategies of the key players, how various tactics may be used to enforce different prices in different countries, and how vertical integration may be used to set prices. It also illustrates how cost and profit pressures lead to industry restructuring, and the role of industry leadership.

Keywords:
Price Discrimination, Vertical Integration, Parallel Pricing, Supply Chain Power, Price Regulation, Value Capturing, Health Care, Distribution Strategy, European Competitiveness Initiative, European Competitiveness, Europe, Best Practices

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