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Case Studies by Ming Zeng

4 case studies

by Publication Date
published: 29 Oct 2002

  • Topic: Strategy
  • Industry: Automobile
  • Region: Asia

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Abstract:
Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.

Pedagogical Objectives:
To design an entry strategy To look how a company can still succeed in a tough competitive environment by focusing on customers? preferences To discuss the changing business environment in China and the opportunities open by China?s entry into the WTO

Keywords:
China, Automobile, Market Entry, Competitive Strategy, Joint Venture, Honda, Peugeot

published: 01 Sep 2001

  • Topic: Strategy
  • Industry: Internet and International Trade
  • Region: Global

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Abstract:
The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world’s largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.

Pedagogical Objectives:
This case provides rich source materials to discuss three key issues. The first is about entrepreneurship in China and the characteristics of emerging Chinese companies. The second is how to organize and manage a fast growing Internet start-up. The third is a broad strategic issue concerning the development of B2B marketplaces, especially in the Asian context.

Keywords:
Internet, China, Entrepreneurship

published: 01 Aug 2000

  • Topic: Strategy
  • Industry: White Goods
  • Region: Asia

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Abstract:
This case deals with the integration of a recently acquired state-owned enterprise by Haier, a rapidly expanding, collectively owned company in China. It highlights the challenges of managing post acquisition integration in China, especially that of state owned enterprises and also provides useful information to understand the characteristics of emerging Chinese companies.

Pedagogical Objectives:
The case can be used in MBA and executive programs on international management, Asian business, acquisition, change management and emerging markets. The objective is to understand the challenges of transforming Chinese state-owned enterprises through acquisition.

Keywords:
Acquisition, China, State Owned Enterprise

Prizes won:
- Winner 2000 EFMD Case Writing Competition, Strategy

published: 01 Jan 1999

  • Topic: Strategy
  • Industry: Electronics
  • Region: Asia

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Abstract:
The case describes the challenges of transforming a joint venture in China. The joint venture has experienced various problems in areas such as quality control, logistics and expatriate management.

Pedagogical Objectives:
Analyze the evolution of joint ventures in China. Understand the difficulties in managing changes. Managing partnerships. Challenge of expatriate management in China.

by Publication Date


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