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Case Studies by Shantanu Bhattacharya

8 case studies

by Publication Date
published: 28 Jun 2019

  • Topic: Operations
  • Region: Asia

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Abstract:
This case showcases how access- and ownership-based business models segment the market based on useage heterogeneity, and how pricing equilibrium emerges from the resulting duopoly. It also shows, counter-intuitively, that access-based entrants may intentionally benefit from choosing “inferior” technology to soften price competition from ownership-based incumbents, even when the cost of technology is ignored.

Keywords:
Pricing, Access Versus Ownership, Segmentation, Servicization

published: 29 Aug 2016

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

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published: 21 Aug 2015

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully.

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

Related:

published: 21 Aug 2015

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully.

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

Related:

published: 27 Feb 2012

  • Topic: Operations
  • Industry: Semiconductor, Manufacturing
  • Region: Asia

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Abstract:
The case describes the outsourcing of manufacturing services to a contract manufacturer and the subsequent focus on design of a MNC in the semiconductor industry. Challenges of execution in the outsourcing of such projects are discussed, and the need for close integration of design and manufacturing is explored.

Pedagogical Objectives:
The intent of this case is to investigate the efficiency and potential of contract manufacturing as a strategic option for a firm that is oriented towards product design. The case provides a rich framework to ask questions pertaining to sustainable competitive advantage in design if manufacturing is outsourced, and looks at effective ways of managing the design-contract manufacturing interface.

Keywords:
Semiconductor Industry, Contract Manufacturing, Design for Manufacturing, Design for Postponement, Product and Process Alignment, Mass Manufacturing, Outsourcing Manufacturing

published: 27 Feb 2012

  • Topic: Operations
  • Industry: Pharmaceutical industry
  • Region: Global

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Abstract:
The case investigates the impact of the increasing trend of pharmaceutical firms to outsource core research activities to biotech firms and other contract research organizations. The fluid nature of supply chain design in evolving industries is highlighted, and robust supply chain policies to respond to this evolution are proposed.

Pedagogical Objectives:
This case is intended to demonstrate the evolving nature of supply chains that include the R&D function in an industry where R&D is considered the mainstay of competitive advantage. The case illustrates how global upheaval in the life sciences industry has forced pharmaceutical firms to search for alternate innovative business models to compete in a globalized world.

Keywords:
Outsourcing, Supply Chain Management, R&d Management, Risk Sharing, Emerging Market Development, Innovative Business Models, Contracts in R&d Governance

published: 27 Feb 2012

  • Topic: Operations
  • Industry: Oil industry
  • Region: Global

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Abstract:
The case examines the impact of variability in demand and the supply chain on the operations of an oil refinery. The impact of external financial metrics by other stakeholders in the refinery is discussed, and policy measures for the improvement of the operations of the oil refinery are proposed.

Pedagogical Objectives:
The objective of the case is to describe a real life situation in the oil industry, where the financial standards the refinery is held to dictate its inventory and supply chain management policies. it analyses the impact of negotiating more meaningful measurement techniques with the agencies on the operations and the financial stability of the oil refinery. The case illustrates the importance of aligning incentives on supply chain performance in the oil industry.

Keywords:
Supply Chain Management, Bullwhip Phenomenon, Petrochemical Refinery, Inventory Management, Debt Management, Options in Trading, Cost Optimization

published: 09 Jan 1999

  • Topic: Operations
  • Industry: Start-up
  • Region: North America

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Abstract:
This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

Pedagogical Objectives:
To raise issues like outsourcing, financing and sharing risks and rewards in entrepreneurial new product development.

Keywords:
New Product Development, Entrepreneurship

Prizes won:
- 2002 ecch Best-selling Case

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