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Case Studies by Ron Adner

4 case studies

by Publication Date
published: 01 Sep 2005

  • Topic: Strategy
  • Industry: Semiconductor
  • Region: Other Regions

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Abstract:
Microchip Technology Inc. was started in 1989. The strategic focus of the company shifted to embedded microcontrollers after 1990. The case describes the demand- and supply- sides of the microcontroller market and examines Microchip's decision to position well inside the technology frontier.

Pedagogical Objectives:
The case examines a decision to position a firm well within the technology frontier and still achieve differentiation in the market place.

published: 09 Jan 2005

  • Topic: Entrepreneurship
  • Industry: Telecommunications
  • Region: North America

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Abstract:
Western-Union held a monopoly in long distance telegraphy in the US. In 1879 Western Union chose to forgo an opportunity to take control of the telephone, thereby sealing its own demise. Declining to pursue telephony was a calculated business decision. How can such a monumental failure be explained?

Pedagogical Objectives:
This case explores the challenges of managing competing opportunities in technologically vibrant industries. It offers a novel setting in which to explore issues of competitive advantage, innovation incentives, and the evolution of consumer utility.

Keywords:
Innovation, Disruption, Strategy, Technology Evolution, Entrepreneurship, Substitution, Emergence of Competition, Substitutes and Complements

published: 01 Oct 2001

  • Topic: Strategy
  • Industry: Online car retailing
  • Region: North America

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Abstract:
iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories. It also raises the question of the sustainability of competitive advantage.

Pedagogical Objectives:
How does one consider competition in emerging industries? How does the Internet allow established industry practices to be transformed to allow for value innovation? How should investments for growth be balanced with requirements for profits? What makes competitive advantage sustainable? How should uniqueness be balanced with legitimacy?

Keywords:
E-Commerce, Business Models, Industry Evolution, Internet Strategy, Supply Chain Re-Design, Value Appropriation, Value Creation

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published: 01 Oct 2001

  • Topic: Strategy
  • Industry: Online car retailing
  • Region: North America

Show details ...

Abstract:
Please refer to part A for the abstract

Keywords:
E-Commerce, Business Models, Industry Evolution, Internet Strategy, Supply Chain Re-Design, Value Appropriation, Value Creation, Value Innovation

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