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Case Studies by Paivi Jokela

9 case studies

by Publication Date
published: 30 Nov 2009

  • Topic: Operations
  • Industry: Healthcare
  • Region: Global

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Abstract:
DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.

Pedagogical Objectives:
In healthcare management, the case serves as a basis for discussing the innovator, academic clinical trial, regulatory and payor perspectives for a diagnostic device. In a service management context, one can explore shifting from a technical innovation mindset to a service provider mindset in bringing value to patients, clinicians, technicians and hospital managers.

Keywords:
Medical Device, Healthcare Management, Service Operations, Medical Regulation, Technological Innovation, Medical Diagnostics, Value for Patients, Innovation, Hmi, Pharmaceutical and Medical Device Sectors, Hmi, Business Science

published: 31 Jul 2009

  • Topic: Marketing
  • Industry: Insurance Carriers, Accident and Health Insurance
  • Region: Global

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Abstract:
The case describes the international expansion of DIFI, an Israeli direct insurer, to the CIS markets. The main focus is on the marketing management of the company and on the issues related to bringing an innovative business model to, and managing operations in, emerging markets. The case discusses an alliance between DIFI and RSA Group, a British insurer.

Pedagogical Objectives:
1) Channel management: Advantages and challenges of direct distribution vs. using intermediaries. 2) Globalisation strategies for service companies: How to strike the right balance between international standardisation and adapting to local markets. 3) Strategic alliances as accelerators of international growth: Do?s and don?ts. 4) The HR dimension of strategic alliances: Country cultures and corporate cultures. 5) Challenges in migrating from a ?regulated economy? to a competitive mindset. 6) Service strategy: Respective roles and interaction between technology and HR.

Keywords:
Direct Insurance/insurance, Marketing Strategy, Eastern Europe Emerging Markets (cis), Global Expansion, Alliance, Call Center, Entry Strategy, Business Model

Related:

published: 18 Jul 2008

  • Topic: Operations
  • Industry: Motor Vehicles and Accessories Manufacturing
  • Region: Global
published: 18 Jul 2008

  • Topic: Operations
  • Industry: Motor Vehicles and Accessories Manufacturing
  • Region: Global
published: 18 Jul 2008

  • Topic: Operations
  • Industry: Motor Vehicle and Accessories Manufacturing
  • Region: Global

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Abstract:
The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Pedagogical Objectives:
The case illustrates the creation of an attractive technical idea, and then demonstrates how such a technical idea must be translated into a business model in order to create value. In a second step, the execution of technical idea and business model into a revenue-generating business requires the flexible management and high uncertainty.

Keywords:
Management of New Ventures, Business Model Innovation, Contribution of Venture Capital, Executing a Business Model, Managing High Uncertainty, Intellectual Property Strategy

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published: 31 May 2008

  • Topic: Strategy
  • Industry: Medical, Dental, Hospital Equipment and Supplies
  • Region: Global

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Abstract:
The case study describes the choices of Dmatek, an Israeli based company in the field of electronic monitoring, that is experiencing rapid growth. Dmatek faces two decisions: 1) whether to spin off its subsidiary HomeFree, a wireless resident monitoring solutions provider, and 2) whether to shift the focus of the HomeFree business from B-to-B to B-to-C.

Pedagogical Objectives:
The case can be used to illustrate the criteria to use when making a spin-off decision. It also illustrates more general governance issues common to high growth businesses. Lastly, the case can also be used to generate discussion the issues inherent to refocusing a business from B-to-B to B-to-C.

Keywords:
Electronic Monitoring, Spin-Off, Managing Growth, Corporate Entrepreneurship, Governance, Homecare/nursing Care

published: 06 Mar 2008

  • Topic: Entrepreneurship
  • Industry: Public Finance, Taxation, Monetary Policy
  • Region: Global

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Abstract:
The case describes the project selection process of an Israeli technological incubator screening potential entrepreneurial ideas. The function of an incubator is similar to that of venture capitalists, but the projects are at an early stage and funding comes from the government. The case includes three illustrative examples of entrepreneurs who apply to the incubator with their proposals, showing how the incubator monitors the progress of and creates value for the project that is selected, and its efforts to prepare the entrepreneur to “graduate” from the incubator.

Pedagogical Objectives:
The case illustrates how early-stage new technology ventures are assessed and selected when investment decisions are made by a technological incubator. The case focuses on finding the key characteristics of a good entrepreneur and recognising the key selection criteria used when the viability of each project is examined before making the investment decision.

Keywords:
Technological Incubator, Portfolio Project Selection Criteria, Investor Relationship, Entrepreneurial Idea

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