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Case Studies by Theodoros Evgeniou

12 case studies

by Publication Date
published: 30 Sep 2019

  • Topic: Strategy
  • Region: Asia

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Abstract:
Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT). The case follows the start-up as it evolves into a highly valued company with over 200 employees and global partners across various industries. It offers an overview of the AI business landscape and an explanation of deep learning. PFN’s trajectory shows how technology-heavy research firms spark innovation, attract business partners and collaborators, manage as they grow, and decide what business model best suits their needs. The case is intended for use in classes on artificial intelligence, technology and operations management, marketing of complex products and technologies, entrepreneurship and strategic partnerships for research-heavy startups.

Pedagogical Objectives:
The purpose is to learn how to build a business around new and emerging technologies such as deep learning and other advanced machine learning methods. In addition, it can be used to study • Alliances and partnerships between tech-oriented startups and large organizations interested in the technology; • The marketing of new and complex technologies without a marketing team; • Team management and recruitment in an organization with abundant technical talent but limited business experience; • How deep learning and other machine learning methods can be applied to industries such as autonomous driving, factory automation, and healthcare. Key takeaways: • Understand the meaning of “artificial neural network”, “machine learning”, “artificial intelligence”, “shallow” vs. “deep learning” and their role in the AI boom; • An overview of the AI industry and its growing importance across various sectors; • (as seen through the lens of PFN) Specific applications of deep neural networks in autonomous driving, factory automation, and healthcare; • Assess different business models for technology and research-heavy start-ups (in this case integrator/partnerships, profit shares and new product development).

Keywords:
Artificial Intelligence, Deep Learning, Artificial Neural Networks, Startups, Research and Development, Marketing of New Technologies, Autonomous Driving, Factory Automation, Predictive Diagnostics, Biomedical Technology, Computer Vision, Competitive Strategy

published: 24 Jun 2013

  • Topic: Economics & Finance
  • Industry: Financial
  • Region: North America

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Abstract:
The case describes the near-collapse of a commodities market in 1979, as two investors, the Hunt brothers, tried to corner the silver market. It discusses how key players in the financial markets dealt with the potential crisis and the risks involved.

Pedagogical Objectives:
To discuss market failure and liquidity risks, risk management, crisis management, financial markets, hedging via a well-known major event that happened in the late 1970s, which offers lessons that are applicable today. It thus provides a historical perspective on fundamental issues regarding markets and risk management.

Keywords:
Risk Management, Liquidity Risk, Markets, Crisis Management, Finance, Commodities, Financial Markets, Financial Crisis

published: 25 May 2010

  • Topic: Economics & Finance
  • Industry: Insurance
  • Region: Global

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Abstract:
An insurance company must select a reinsurance offer from a number of available ones. To this purpose, an assessment of the pros and cons of each offer needs to be done. Simulation models must be developed for this assessment, and non-quantitative issues need to be sorted out.

Pedagogical Objectives:
To teach about pricing of insurance products as risk management products; to show how Monte Carlo simulations can be used for modeling for risk management; to understand insurance and re-insurance issues when it comes to selecting such products/policies.

Keywords:
Insurance, Risk Management, Monte Carlo Simulation, Modeling

published: 03 Jan 2006

  • Topic: Operations
  • Industry: Retail
  • Region: Europe

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Abstract:
In 2001 Veropoulos Spar, a 770 million Euro retailer in Greece and the Balkan region, intiated the implementation of a new Internet enabled collaborative ordering IT system with 3 suppliers: P&G, Unilever, and Elgeka. Two years later the project failed and had to stop. The CEO is now evaluating a new proposal for re-starting the initiative.

Pedagogical Objectives:
The case allows a discussion of the challenges of implementing large Internet enabled business-to-business IT systems and inter-organizational technology issues. It also lends itself to discussions on the organizational changes brought by IT. The case can also be used to discuss collaborative supply chain issues. It can therefore be used either in IT implementation sessions, or in sessions about business-to-business Internet enabled initiatives, or for supply chain sessions on topics such as collaborative replenishment.

Keywords:
Internet, Electronic Commerce, Supply Chain Management, Information Technology (it) Management, Business-To-Business, It Implementation, Collaborative Supply Chain, Collaborative Technology

Related:

published: 09 Jan 2005

  • Topic: Operations
  • Industry: Retail
  • Region: Europe

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Abstract:
In 2001 Veropoulos Spar, a 770 million Euro retailer in Greece and the Balkan region, intiated the implementation of a new Internet enabled collaborative ordering IT system with 3 suppliers: P&G, Unilever, and Elgeka. Two years later the project failed and had to stop. The CEO is now evaluating a new proposal for re-starting the initiative.

Pedagogical Objectives:
The case allows a discussion of the challenges of implementing large Internet enabled business-to-business IT systems and inter-organizational technology issues. It also lends itself to discussions on the organizational changes brought by IT. The case can also be used to discuss collaborative supply chain issues. It can therefore be used either in IT implementation sessions, or in sessions about business-to-business Internet enabled initiatives, or for supply chain sessions on topics such as collaborative replenishment.

Keywords:
Internet, Electronic Commerce, Supply Chain Management, Information Technology (it) Management, Business-To-Business, It Implementation, Collaborative Supply Chain, Collaborative Technology

Prizes won:
- Winner of 2009 ECCH Awards, Knowledge, Information and Communication Systems Management Category

Related:

published: 10 Jan 2004

  • Topic: Operations
  • Industry: IT Services and Solutions
  • Region: North America

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Abstract:
The case recounts the transformation of the IT strategy of Unisys from the arrival of the new Chairman and CEO as well as the new CIO in 1997 till 2004. It discusses how the IT governance has evolved and how IT investment decisions – from very large ones to smaller ones – were taken through these years in order to transform the IT of Unisys. The IT strategy and investment decisions processes today are contrasted with those before 1997 also showing how IT management has evolved in line with the changes of Unisys’ strategy and organization.

Pedagogical Objectives:
The case can be used in MBA or Executive Education classes to discuss some or all of the following issues: - How to make IT investment decisions in organizations - The various forms of IT governance in organizations How an organization can transform its IT strategy

Keywords:
It Management, It Strategy, Technology Investments, It and Strategy Alignment, It Organizations, It Governance, It Transformation, Technology Strategy

published: 01 Jan 2004

  • Topic: Operations
  • Industry: Government
  • Region: Europe

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Abstract:
CCC has recently finished an implementation of finance and HR IT, and is now working on two IT fronts: a) more back office IT implementations, such as payroll; b) a shift of focus to the citizen-facing IT for e-government in collaboration with other government organizations in the county. What lessons can CCC draw from its past experience? What are the key issues it faces ahead and how can they handle them?

Keywords:
It Implementation, Technological Change, E-Government, It Strategy, Erp re-Engineering, Information Technology, Interorganizational It

Related:

published: 01 Jan 2004

  • Topic: Operations
  • Industry: Government
  • Region: Europe

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Abstract:
CCC has recently finished an implementation of finance and HR IT, and is now working on two IT fronts: a) more back office IT implementations, such as payroll; b) a shift of focus to the citizen-facing IT for e-government in collaboration with other government organizations in the county. What lessons can CCC draw from its past experience? What are the key issues it faces ahead and how can they handle them?

Keywords:
It Implementation, Technological Change, E-Government, It Strategy, Erp re-Engineering, Information Technology, Interorganizational It

Related:

published: 01 May 2003

  • Topic: Operations
  • Industry: E-commerce; Web publishing; Integrated media
  • Region: Global

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Abstract:
The case discusses how Terra Lycos is reshaping itself during the economic slowdown by diversifying its revenue stream and attempting to start selling products once offered for free. As a portal, Terra Lycos' products were, by nature, mainly information based. Can Terra Lycos succeed in transforming its products from free to pay? This case can be used for MBA and executive education programmes to discuss key ideas on information economics and strategies for information products. This can be part of a class on managing IT, e-commerce, or strategy in the information economy. The case is also suitable for a session in an economics class on versioning and dynamic pricing, and for classes on media and/or portals.

Pedagogical Objectives:
This case can be used for MBA and Executive Education programs to discuss key ideas on information economics and strategies for information products. This can be part of a class on managing IT, e-commerce, or strategy in the information economy. The case is also suitable for a session in an economics class on versioning and dynamic pricing, and for classes on media and/or portals.

Keywords:
Information Products, Information Economy, Versioning, Customer Relationship Management, Portals, Media

published: 01 Jan 2003

  • Topic: Operations
  • Industry: Government
  • Region: Europe

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Abstract:
KCC had just successfully completed a large IT system to support its Financials and HR, a major success for an organization that until 2001 was paralyzed by the mountain of IT tasks and targets ahead, spending £43 million annually on IT without clear returns. How did they achieve this?

Pedagogical Objectives:
The case recounts the successful in-house implementation of an ERP system at Kent County Council (KCC). It discusses how KCC transformed itself from being paralysed with IT and with outdated technology until 2001, to being an organization that has now confidence in its IT capabilities and is moving fast towards reaching the e-government targets set by the central UK government. Key managerial issues arising during large IT implementations within an organization are discussed.

Keywords:
It Implementation, E-Government, Erp, Information Technology, Technological Change, It Strategy

Prizes won:
- Winner of 2007 European Case Awards, Knowledge, Information and Communication Systems Management Category

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