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Case Studies by Katty Marmenout

2 case studies

by Publication Date
published: 22 Feb 2010

  • Topic: Leadership & Organisations
  • Industry: Tourism
  • Region: Middle-East

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Abstract:
The Emirate of Abu Dhabi has witnessed rapid development in recent decades. As its physical, economic and demographic landscapes evolve, the time has come to reflect on the challenges and opportunities ahead. This case illustrates the establishment and achievements of the Office of the Brand of Abu Dhabi (OBAD). It describes the development challenges faced by the emirate as it enters the global economy while seeking to define and protect its national and cultural identity. The work of crafting an identity for a nation is interwoven with the advent of a new generation of leadership. The case focuses on OBAD’s general manager and custodian of the Abu Dhabi brand, a young Emirati woman, Reem Al-Shemari, who exemplifies Generation Y leadership in the UAE.

Pedagogical Objectives:
The purpose of the case is to provide an introduction to a new generation of leaders, particularly the young women who must reconcile traditional values with their professional obligations. The context of the Middle East and the rapidly developing Gulf states allows for reflection on growth issues as well as individual and organisational life-cycle transitions in the face of globalisation and market shifts.

Keywords:
Gen Y Leadership, Abu Dhabi, Middle East, Women Business Leaders in the Middle East, City Branding, Tourism Branding, Cultural Identity in the Middle East, Women in the Middle East, Adec

published: 30 Sep 2009

  • Topic: Family Business
  • Industry: construction
  • Region: Middle-East

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Abstract:
Very little has been written about women business leaders in the Middle East. Fatima Al Jaber is the Chief Operating Officer of a multibillion-dollar family owned company in Abu Dhabi. The case traces her personal history, highlights the challenges faced by family businesses in the region, and focuses on the distinctive strengths and leadership styles of Muslim businesswomen. The case will prompt discussion about work-life balance, the significance of culture, and the traditional and transitional roles and responsibilities of women in a rapidly evolving geopolitical context. It can also be used more broadly to compare leadership and gender in Western cultures to more traditional Middle Eastern cultures.

Pedagogical Objectives:
The primary purpose of this case is to provide an introduction to the Middle East and an overview of the issues and challenges faced by working women as they seek to reconcile traditional values with professional demands and obligations. The context of the case includes family business issues, and individual and organisational life cycle transitions. The case can be used with different audiences: I. Students or executives familiar with or living in the Middle East a. A discussion of the importance of family values b. The influence of culture on organisations c. Life cycle transitions and succession and the relevance of gender d. Decisions/action in the public sphere (face-saving and social constraints) II. Students or executives not familiar with the Middle East a. Introducing the region, breaking down stereotypes, finding commonalities b. Exploring family business issues and challenges in a traditional context

Keywords:
Family Business, Family Business Leadership, Muslim Women Leaders, Abu Dhabi, Work Life Balance, Women in the Middle East, Adec, Wicfe, Succession, Next Generation, Governance, Parallel Planning, Strategy, Boards, Women in Family Business, Gender

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