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Case Studies by Lea Stadtler

3 case studies

by Publication Date
published: 29 Oct 2012

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
The case illustrates the challenging but successful journey of a cross-sector partnership that deploys pro bono resources from Agility, A.P. Moller Maersk, TNT Express and UPS to support the disaster response operations of the UN Logistics Cluster. To transform an initially abstract idea into an operating partnership, the partners invested in developing and maintaining sound relationships backed by core principles, standard operating procedures and a sophisticated training programme. Additionally, the partnership required active management at the corporate level. Building on a track record of successful deployments by the end of 2011, the partners have to decide how to scale up their impact.

Pedagogical Objectives:
The case lays a foundation for the discussion of the formation and management of multi-company, cross-sector partnerships. Teaching topics include the drivers of such a partnership, key success factors and specific problems, managing engagement in such a partnership at an organizational level, and the challenge of scaling up its impact.

Keywords:
Corporate Social Responsibility, Cross-Sector Partnership, Humanitarian Relief, Disaster Relief, Logistics, Co-Opetition

published: 25 Jun 2012

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
Agility has deployed its logistics expertise and capacities in over 20 disaster relief operations. During the last four years, the corporate CSR team has set up and constantly adapted Agility’s disaster relief programme. It is based on three main pillars: (1) improving Agility’s capacities for the Humanitarian & Emergency Logistics Programme and creating internal support structures, (2) fostering bilateral partnerships with humanitarian organizations, and (3) reinforcing collaboration with the Logistics Emergency Teams. Catching up with the latest relief operation, Frank Clary, Senior Manager for Corporate Social Responsibility, reflects on the company’s learning journey.

Pedagogical Objectives:
This case lays the foundation for a discussion of corporate disaster relief operations and their embeddedness in a broader corporate social responsibility strategy. Teaching topics can include: structuring CSR activities and integrating a disaster relief programme into a broader CSR strategy, the role of a corporate CSR team in supporting a disaster relief programme, managing bilateral cross-sector partnerships and multi-company, integrative partnerships, as well as analyzing CSR-related learning processes.

Keywords:
Corporate Social Responsibility, Disaster Relief, Cross-Sector Partnerships, Learning, Humanitarian Relief, Structuring Csr

published: 22 Jul 2011

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Middle-East

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Abstract:
In response to the Gaza crisis in 2008/9, the global logistics company Aramex decided to use its core competencies for a humanitarian relief campaign and deliver donated items to people in need. Consequently, Aramex had to quickly develop a suitable communication strategy to call for donations, select collection points, clear the goods, pack them in Aramex’s warehouses, and, finally, for how to send them to Gaza. To ensure that the donations reached their destination, Aramex partnered with the Jordan Hashemite Charity Organization (JHCO) in Jordan and the Red Crescent in the United Arab Emirates.

Pedagogical Objectives:
This case lays the foundation for discussion of corporate humanitarian relief campaigns and their embeddedness in a broader CSR strategy. More precisely, the key teaching topics include the drivers for CSR, the integration of a social policy into the company, and the concrete planning and implementation of a relief campaign. Major lessons learnt include the areas of coordinating business and social activities, managing volunteer work, working with corporate and charity partners, and using social media to leverage the campaign.

Keywords:
Corporate Social Responsibility, Global Corporate Citizenship, Humanitarian Relief, Cross-Sector Partnership, Disaster Relief

Prizes won:
- Runner Up for 2011 Oikos Case Writing Competition, Corporate Sustainability Category

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