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Case Studies by Pascale Balze

6 case studies

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Abstract:
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides background information on the key forces shaping the auto industry today, the challenges faced by legacy automakers as technological developments accelerate, and the emergence of new rules and new players.

Pedagogical Objectives:
The case can be used for many different audiences and contexts including MBA, executive MBA, undergraduate courses and executive programmes on Competitive Strategy, Innovation Strategy and Process, Digital Disruption, Digital Transformation, Customercentricity, Consumer Behaviour, Smart Ecosystems and Value Creation.

Keywords:
Competitive Strategy, Innovation Strategy, Innovation Process, Digital Disruption, Digital Transformation, Customercentricity, Consumer Behaviour, Smart Ecosystem, Value Creation, Bmw, Automanufacturing, Corporate Venture Capital, Start-Up, External Corporate Venturing

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published: 02 May 2019

  • Topic: Strategy
  • Region: Europe

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Abstract:
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides background information on the key forces shaping the auto industry today, the challenges faced by legacy automakers as technological developments accelerate, and the emergence of new rules and new players.

Pedagogical Objectives:
The case can be used for many different audiences and contexts including MBA, executive MBA, undergraduate courses and executive programmes on Competitive Strategy, Innovation Strategy and Process, Digital Disruption, Digital Transformation, Customercentricity, Consumer Behaviour, Smart Ecosystems and Value Creation.

Keywords:
Competitive Strategy, Innovation Strategy, Innovation Process, Digital Disruption, Digital Transformation, Customercentricity, Consumer Behaviour, Smart Ecosystem, Value Creation, Bmw, Automanufacturing, Corporate Venture Capital, Start-Up, External Corporate Venturing

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published: 19 Dec 2014

  • Topic: Economics & Finance
  • Industry: Economy
  • Region: Middle-East

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Abstract:
The case describes the economic and social transformation of the UAE over the last 60 years from a quiet backwater on the desert Gulf Peninsula into a fast-growing modern economy and one of the world’s largest melting pots of nationalities and cultures.

Pedagogical Objectives:
Instructors can use this case to discuss economic diversification strategies.

Keywords:
Economic Diversification, Abu Dhabi, Dubai, Middle-East, Sovereign Wealth Fund, Debt, Oil, Social Transformation

published: 27 Feb 2012

  • Topic: Entrepreneurship
  • Industry: Private Equity
  • Region: Middle-East

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Abstract:
In 2009, Siraj Capital is deciding whether to invest in Tower United Contracting Company, a telecom infrastructure provider based in the Kingdom of Saudi Arabia. The protagonist needs to evaluate the risks associated with the investment, as well as the value that Siraj Capital brings to the deal.

Pedagogical Objectives:
To introduce students to the particular challenges associated with investing in the context of the Middle East. The case can be used in courses on venture capital and private equity, in particular sessions focused on emerging market investments.

Keywords:
Adec, Private Equity, Middle East, Smes, Entrepreneurship, Corporate Governance, Investors, Stakeholders and Accountability, Gpei, Gpei-Case

published: 03 Jan 2004

  • Topic: Marketing
  • Industry: Retailing
  • Region: Europe

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Abstract:
The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the “best of both worlds” (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published data.

Pedagogical Objectives:
The case allows to discuss the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented; from product to service-driven, etc); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.

Keywords:
Retailing, France, Strategies

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Monoprix Award winner Prize Winner
published: 09 Jan 1997

  • Topic: Marketing
  • Industry: Retailing
  • Region: Europe

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Abstract:
The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the best of both worlds (i.e., become more focused and significantly more cost-efficient). Case data are based on in-depth interviews of Monoprix top executives, on corporate records (both financial and marketing) and selected published data.

Pedagogical Objectives:
This case discusses the difficulties of repositioning an old retail concept (from mass to multi-focused retailing; from price to value-oriented; from product to service-driven, etc); it also underlines the difficulty of modifying a corporate culture in order to perform the desired strategic changes.

Keywords:
Retailing, France, Strategies, Consumer, Supermarket, Europe, Chain

Prizes won:
- Winner of 1998 EFMD Case Writing Competition, Retailing Category

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