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Case Studies by Kyle Jacques Rose

2 case studies

by Publication Date
published: 22 Apr 2016

  • Topic: Entrepreneurship
  • Industry: Health
  • Region: Global

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Abstract:
mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space. Another trend is the role of patients in managing their own health, an issue of increasing importance as chronic diseases touch the lives of a growing number of individuals and consume an increasing part of the health budget. A third related concept is that of asset based approaches for health, a concept which seems to be linked to the success of a number of health apps.

Pedagogical Objectives:
The case allows for the exploration of several trends in health care, including the recent proliferation of different types of mobile health tools, the role of patient-driven innovation in chronic disease management, and some factors which seem to be related to their success. The context of the mySugr application set allows for a discussion of these factors and their relation to health sector trends regarding patient centricity, as well as to the health as an asset concept.

Keywords:
Healthcare, Diabetes, Chronic Disease Management, Mobile Health, Health Informatics, Business Model Innovation, Apps, Digital Health, Startup, Patient-Led Innovation, Patient Hackers, Medical Device, Hmi, Healthcare Delivery and Management, Hmi, Business Science

published: 31 Oct 2011

  • Topic: Operations
  • Industry: Health Care
  • Region: Global

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Abstract:
This case documents challenges in the growth of a NGO whose mission is to educate and inspire individuals with diabetes. Team Type 1 engages and encourages healthy lifestyles and effective control of diabetes by example. The original model is based on active participation of patients in cycling clubs, and the question of how to scale the model to broader geographies is raised.

Pedagogical Objectives:
Community wellness requires patient engagement as a mechanism for managing chronic conditions. This case provides a context for discussing one new model of patient engagement and general awareness of diabetes. The model has seen initial successes, but a mechanism for sustaining growth and development into more communities is raised for discussion.

Keywords:
Health Care Management, Patient Engagement, Diabetes Mellitus, Wellness, Non-Governmental Organization, Public Health, Health Empowerment and Motivation, Patient Compliance, Diabetes and Exercise, Humanitarian and Rwanda, Ngo and Professional Sports, Social Entrepreneurship, Cycling, Hmi, Healthcare Delivery and Management, Hmi, Business Science

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