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Case Studies by Benjamin Warr

3 case studies

by Publication Date
published: 27 Aug 2012

  • Topic: Entrepreneurship
  • Industry: Agricultural Production, Crops
  • Region: Asia

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Abstract:
The Vayugrid case study encourages students to develop their own understanding of the economic, political and social dimensions that define this entrepreneurial venture in rural India. It clarifies the importance of embedded innovation in developing a suitable business model to leverage a fragmented supply chain.

Pedagogical Objectives:
The case highlights how:(1)producer-consumer communities stimulate local wealth creation to ensure supply and demand are met, 2) aggregation of demand and supply-side communities enables economies of scale, (3)leveraging a fragmented supply chain redraws the profit pool and permits economies of scale,(4)incentivisation can be built into the system to ensure the longer-term sustainability of the supply-and-demand-driven network.

Keywords:
Supply Chain, Agribusiness, Social Capital, Biofuels, Energy, Smallholders, India

Related:

published: 27 Aug 2012

  • Topic: Entrepreneurship
  • Industry: Agricultural Production, Crops
  • Region: Asia

Show details ...

Abstract:
The Vayugrid case study encourages students to develop their own understanding of the economic, political and social dimensions that define this entrepreneurial venture in rural India. It clarifies the importance of embedded innovation in developing a suitable business model to leverage a fragmented supply chain.

Pedagogical Objectives:
The case highlights how: (1)producer-consumer communities stimulate local wealth creation to ensure supply and demand are met, (2)aggregation of demand and supply-side communities enables economies of scale, (3)leveraging a fragmented supply chain redraws the profit pool and permits economies of scale, (4)incentivisation can be built into the system to ensure the longer-term sustainability of the supply-and-demand-driven network.

Keywords:
Supply Chain, Agribusiness, Social Capital, Biofuels, Energy, Smallholders, India

Related:

published: 28 Jun 2010

  • Topic: Entrepreneurship
  • Industry: Farm management services; Industrial instruments
  • Region: Europe

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Abstract:
This case tells the story of successful corporate entrepreneurship bringing sustainable value innovation to agribusiness. It recounts the history of EADS-Astrium, subsidiary Infoterra and the development of a new product-service called Farmstar to help farmers reduce costs and increase yields. The case describes the creation of uncontested market space through the successful development of an innovative product that increases private benefits (profits) on adoption. Farmstar also generates public benefits (lowers pollution) by reducing the negative externalities of intensive agriculture. The process of simultaneously increasing public and private benefits through productivity increase and cost reduction is known as sustainable value innovation (SVI).

Pedagogical Objectives:
Describing the quest to achieve SVI, the case demonstrates the importance of i) identifying and assessing reliable trends across geographies and traditional industrial sectors when defining long-term strategic objectives; and ii) nurturing effective operational partnerships that span the technology life cycle of research, development and commercialisation.

Keywords:
Corporate Entrepreneurship, Precision Agriculture, Agribusiness, Remote Sensing, Cooperatives, Induced Innovation, Eco-Efficiency, Sustainable Value Innovation

Prizes won:
- Runner Up of 2010 oikos Case Writing Competition, Corporate Sustainability Category

by Publication Date


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