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Case Studies by Francesca Gee

31 case studies

by Publication Date
published: 01 Jan 2008

  • Topic: Marketing
  • Industry: Clothing, Fashion
  • Region: Global

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Abstract:
The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries. Pedagogical Objectives

Pedagogical Objectives:
The case allows an analysis of the building of a global business and brand through an innovative business system integrating unorthodox approaches to production, retailing and communication held together by a strong, entrepreneurial corporate culture.

Keywords:
Advertising, Communication, Retailing, Entrepreneurship, Fashion Industry, Network Organisation, Globalisation, Ethics, Business and Society, Innovation

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published: 01 Jan 2003

  • Topic: Strategy
  • Industry: Tire Manufacturing
  • Region: Global

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Abstract:
The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.

Pedagogical Objectives:
The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.

Keywords:
Industry Restructuring, Globalisation, Vertical Integration, Supply Chain Analysis, Multi-Point Competition, Industry Overcapacity, Mature Industry, Family Run Business

Prizes won:
- 2003 ecch Best-selling Case in Strategy and General Management
- 2002 ecch Best-selling Case in Strategy and General Management

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published: 30 Sep 2000

  • Topic: Leadership & Organisations
  • Industry: Airline
  • Region: Asia

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Abstract:
This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests. One of SIA's ground agents accommodated, while another did not. To order this case, please contact: Publications.Fb@insead.edu.

Pedagogical Objectives:
This case helps students to see the challenges in continuing improvement efforts: there are competing philosophies proposed at the end of the case - one that advocates greater discretion and empowerment for employees, while the other advocates tighter organizational systems. Continuous improvement initiatives need to manage this tension carefully.

Keywords:
Service, Entrepreneurship, Change, Organization

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published: 01 Jun 1999

  • Topic: Strategy
  • Industry: Oil
  • Region: Africa

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Abstract:
Exxon, Shell and Elf are seeking World Bank financing to develop a large oil field in Chad. They produced an environmental impact study and consulted locals. However, NGOs charge that the project will raise political tensions and will not reduce poverty given the current political situation. Should the Bank go ahead?

Pedagogical Objectives:
The case�s objective is to discuss the political, social, and environmental issues related to large development projects. Students have to present and defend the various viewpoints on the projects.

Keywords:
Petroleum, Africa, Foreign Investment, World Bank, Ngo, Politics, Development

published: 12 Jan 1999

  • Topic: Strategy
  • Industry: Oil Industry
  • Region: Europe

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Abstract:
The case offers an analysis of the oil industry and BP and Mobil's decision to bring together their refining and marketing resources in a pan-European joint venture. The case considers the competitive dynamics of the industry and the alliance's uncertain future.

Pedagogical Objectives:
The case introduces students to unique aspects of restructuring alliances, the choice between joint ventures and acquisitions, and the role of competitors in influencing alliance stability. The case explores the attractiveness of alliances to address conditions of industry overcapacity.

Keywords:
Strategic Alliance, Joint Venture, Acquisition, Industry Analysis, Restructuring, Overcapacity, Competitor Reaction, Antitrust Issues

published: 01 Jan 1999

  • Topic: Strategy
  • Industry: Textile
  • Region: Asia

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Abstract:
A Turkish textile exporter facing pending EU anti-dumping duties tries to sort out the mess and to decide whether he should accept the Commission’s offer of a price agreement. Whether he should or not depends on the chances that permanent duties will be voted on at the Council. What are the risks on either side?

Pedagogical Objectives:
The case?s objective is to understand anti-dumping from a practical and conceptual point of view. Are investigations biased or politically influenced? Does anti-dumping make sense from an economic point of view?

Keywords:
Antidumping, International Trade, Textiles, Turkey, European Union, Lobbying, Protectionism, Trade Policy

published: 01 Jan 1999

  • Topic: Operations
  • Industry: Car dealership
  • Region: Europe

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Abstract:
Case A describes how Antoine Vitry, a Ford dealer who is highly successful in a small market, is offered the opportunity to buy a floundering business whose territory is bordering his own: the Garnier dealership, which serves the 16,000-new-car-a-year BigCity market. The catch is that Vitry must make up his mind very quickly ( within a few days without any time to carry out a detailed analysis. Despite the appalling state of the Garnier dealership, Vitry is under pressure to buy it from Ford, whose strategy is to regroup several dealerships under joint management and ownership in order to allow significant economies of scale.

Pedagogical Objectives:
The Garnier case illustrates the following concepts: The specificity of a service industry, with the distinction between back office and front office The specificity of car distribution, its evolution: consolidation of dealer networks to achieve economies of scale, e-commerce, car superstores, consolidators Turning round a failing business and preparing a business plan The valuation of an acquisition How to develop a process of continuous improvement (lean management methods and lean thinking in the back office, improvement of value perceived by customers in the front office)

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published: 01 Jan 1999

  • Topic: Operations
  • Industry: Car dealership
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

Related:

published: 01 Jan 1999

  • Topic: Operations
  • Industry: Car dealership
  • Region: Europe

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Abstract:
Case B takes place eight months later. Vitry has decided to buy out Garnier and has set to work to turn it around. He seems to be succeeding in restoring profitability; yet new challenges lie ahead.

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published: 01 Jan 1999

  • Topic: Strategy
  • Industry: Travel Industry
  • Region: Europe

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Abstract:
The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.

Pedagogical Objectives:
The case allows one to do a basic (and advanced) study of industry structure and profitability, strategic interaction, vertical integration, pressures for going from domestic to international competition.

Keywords:
Industry Restructuring, Competitive Strategy, Service Industry, Retailing, Leadership Tight, Global Vs Local Competition

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