INSEAD the business school for the world

Case Studies by Nancy Leung

3 case studies

by Publication Date
published: 29 Mar 2017

Show details ...

Abstract:
This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC). While not typical of western luxury brands selling to global markets other than the Middle East, their alliances with the Chalhoub Group offer access to a vast network of 650 stores in prime locations in the GCC, many in new shopping malls. Chalhoub has retail outlets in 14 countries in the MENA region. Since its establishment in 1955, the Dubai-based Chalhoub has developed partnerships with Christian Dior, Sephora, Louis Vuitton, Fendi and many others. In so doing it has laid the foundations for the creation of own-concept stores, where it sells its own branded products.

Pedagogical Objectives:
This case can be taught in executive education and elective MBA courses in luxury management. The focus is on the marketing and distribution of personal luxury goods in the Middle East, a region that outperformed the global luxury market until the collapse of oil prices in 2014. The case examines consumer characteristics in the Middle East, the unique business model of the Chalhoub organization, which employs over 12,000 people in the region – including Saudi Arabia where women play a surprisingly big role in its workforce – and its investment in employee training to a degree rarely seen among retail distributors in the West.

Keywords:
Chalhoub, Beauty, Fashion, Ghawali, Level Kids, Katakeet, Wajooh, Level Shoes, Tanagra, Gcc, Wassim Eid, Fadi Jabbour, Tdesign

published: 24 Feb 2014

  • Topic: Strategy
  • Region: Global

Show details ...

Abstract:
This case explores the career development of professionals with strong leadership potential within an international business group - LVMH. It follows the career progression of an MBA graduate, her exposure to networks and mentors, and her international mobility.

Pedagogical Objectives:
To understand that each industry has its codes - specific formal and informal rules, tacit and explicit knowledge - which must be mastered. The culture of LVMH is also specific, with a focus on harnessing passion, agility, excellence, etc.

Keywords:
Leadership, Luxury Industry, Networks, Mobility, European Competitiveness Initiative, European Competitiveness, Europe, Best Practices

published: 24 Feb 2014

  • Topic: Strategy
  • Region: Global

Show details ...

Abstract:
This case shows 1) the strategic importance of talent management 2) the best practice of LVMH in this regard. It illustrates how LVMH extracts synergies across maisons (“houses”).

Pedagogical Objectives:
The case can be used to illustrate the concepts of "industry analysis" and "competitive advantage" especially as applied to analyzing drivers of differentiation strategy. It can be used as a part of core strategy sequence in MBA or EMBA programmes as well as in Executive Education.The key teaching point is that when well-managed, employee mobility within a business group is valuable for the internal benefits it provides (e.g., the transfer of best practices across the group) and its external positive effects (e.g., attracting the right talent). It thus gives firms a competitive advantage when pursuing a differentiation strategy in the luxury industry.

Keywords:
Strategic Talent Management, Luxury Industry, Networks, Business Groups, European Competitiveness Initiative, European Competitiveness, Europe, Best Practices

by Publication Date


Share