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Case Studies by Daniel Simonovich

3 case studies

by Publication Date
published: 31 Aug 2018

  • Topic: Strategy
  • Industry: Aircraft Leasing
  • Region: Europe

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Abstract:
The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation. It is the first to offer an overview of the history of the aircraft leasing industry, from its largely Irish roots to a global phenomenon that has secured major Asian investment. It follows the career highs and lows of a daring entrepreneur who overcomes multiple obstacles to ultimately build a global player from scratch. Throughout the different phases of Avolon’s strategic growth, it highlights the power of embedding corporate values that fuel the company culture and its competitiveness.

Pedagogical Objectives:
The case has the potential to bring together a range of topics – from strategy, general management and entrepreneurship. As such it can be used in MBA and executive education classes, for introductory, industry analysis or final capstone purposes. It can also serve as an introduction to the aircraft leasing industry.

Keywords:
Industry Analysis, Entrepreneurship, Growth Strategy, Mergers and Acquisitions, Private Equity, Strategy Process, Strategy Execution, Agility, Founder’s Mentality, Corporate Culture, Euro-Asian Business Partnerships, Strategic Positioning

published: 23 Apr 2018

  • Topic: Strategy
  • Region: Global

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Abstract:
This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis. The note also discusses the benefits and limitations of macro environmental analysis, as well as the role it plays as a part of the overall strategic analysis of the business environment.

Pedagogical Objectives:
To provide conceptual support and an integrated framework for the diagnosis of the business environment in basic strategy courses (undergraduate, graduate, executive education).

Keywords:
Macro Environment, Pestel Analysis, Environmental Scenarios, Market Size / Growth Analysis, Demand Shifters, Business Environment, Competitive Strategy, Pest Analysis, Environmental Scanning

published: 27 Nov 2017

  • Topic: Strategy
  • Region: Global

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Abstract:
This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors. The note provides some templates for the application of these tools in strategic analysis.

Pedagogical Objectives:
The aim of the note is to provide conceptual support and an integrated framework for the diagnosis of the business environment in basic strategy courses (undergraduate, graduate, executive education).

Keywords:
Macro Environment, Pestel Analysis, Environmental Scenarios, Industry Analysis, Market Size / Growth Analysis, Industry Life Cycle, Industry Value Chain, Five Forces Analysis, Ecosystems, Customer Segmentation, Competitor Analysis, Competitive Strategy, Business Environment, External Analysis

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