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Case Studies by Morten T. Hansen

9 case studies

by Publication Date
published: 23 Sep 2015

  • Topic: Entrepreneurship
  • Industry: Entertainement and sports
  • Region: Asia

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Abstract:
This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy. The case builds on the experience of one of the team leaders who was on the mountain that year, and discusses three different teams on the mountain that year.

Pedagogical Objectives:
The main objective is to discuss high performance team leadership under turbulence. The recent financial crisis has provided a particularly vivid context for this case. It can be taken from different angles: leadership, collaborative team work (or not), crisis management, and managing under turbulent conditions. Further materials are being developed for the case (video excerpts, teaching note, transparencies).

Keywords:
Team Work, High Performance Teams, Crisis Management, Collaboration, Project Management, Goal Setting, Wicfe, Fair Process, Communication, Psychology, Gender, Education, Entrepreneurship, Leadership

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published: 20 Dec 2013

  • Topic: Entrepreneurship
  • Industry: Prepackaged Software
  • Region: Global

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Abstract:
In mid-2011, Steven Birdsall, then a 46-year old senior vice president at SAP, revives and scales up a neglected line of packaged software called Rapid Deployment Solutions (RDS), within the global $20 billion software giant. Challenged by his annual evaluation to transition to a more strategic leader, motivated by a passion to build new businesses, and seeing a growing customer demand for less costly packaged software due to advances in cloud and mobile computing, Birdsall has the idea to create RDS as a standalone business within SAP. Despite internal resistance from SAP's account executives, partners and consultants, Birdsall succeeds in making RDS a $1 billion business in 2012, largely due to his ability to convince them - and customers - of its economic and market potential. His personal networks within the company play a critical role in gaining support and scaling up RDS globally.

Pedagogical Objectives:
This cases focuses on how leaders can develop a new business in a large company. Key teaching points: - how to work the organization to gain support for a new business - how leaders influence others to buy into a business vision

Keywords:
Corporate Entrepreneurship, Leadership, Career Change, Personal Networks, Sales Management, Software Industry, Sap Ag, Prepackaged Software

published: 28 Sep 2011

  • Topic: Entrepreneurship
  • Industry: Entertainment and Sports
  • Region: Asia

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Abstract:
This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy. The case builds on the experience of one of the team leaders who was on the mountain that year, and discusses three different teams on the mountain that year.

Pedagogical Objectives:
The main objective is to discuss high performance team leadership under turbulence. The recent financial crisis has provided a particularly vivid context for this case. It can be taken from different angles: leadership, collaborative team work (or not), crisis management, and managing under turbulent conditions. Further materials are being developed for the case (video excerpts, teaching note, transparencies).

Keywords:
Team Work, High Performance Teams, Crisis Management, Collaboration, Project Management, Goal Setting, Corporate Governance, Value Creation, Strategy and Implementation, Wicfe, Fair Process, Communication, Psychology, Gender, Education, Entrepreneurship, Leadership

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published: 20 Apr 2011

  • Topic: Strategy
  • Industry: Consumer Goods
  • Region: Europe

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Abstract:
This case details the transformation of UK consumer goods company Reckitt Benckiser from 1999 to 2010, during which time CEO Bart Becht and his team attained exceptional growth, profits and stock market performance.

Pedagogical Objectives:
To learn how a CEO can transform a company and attain long-term profitable growth.

Keywords:
Leadership, Growth, Sustainability, European Competitiveness, Europe

published: 26 Jul 2010

  • Topic: Strategy
  • Industry: Consumer goods
  • Region: Europe

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Abstract:
This case dscribes how Henkel's CEO, Ulrich Lerner, tried to transform the company during his tenure from 2000 to 2008. Although he partially succeeded in transforming several parts of the company, industry peers (notably Reckitt Benckiser in the UK) achieved far better results during the same period. The case allows students to analyze what worked in the transformation and also why the company's performance was not exceptional.

Pedagogical Objectives:
This case allows students to analyze why some company transformations are successful while others are not, and the role of leadership in the process.

Keywords:
Leadership, Performance, Strategy, Change Management, General Management, Transformation, Consumer Goods

published: 17 Aug 2007

  • Topic: Strategy
  • Industry: Professional Services Firms, Shipping
  • Region: Global

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Abstract:
Please refer to part A for the abstract

Keywords:
Corporate Governance, Value Creation, Strategy and Implementation

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published: 17 Aug 2007

  • Topic: Strategy
  • Industry: Professional Services Firms, Shipping
  • Region: Global

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Abstract:
The case discusses how large multinational companies can collaborate across their business units. The first case illustrates a cross-business project that has run into trouble. The second case discusses how the new CEO is trying to instill collaboration across business units in the company.

Pedagogical Objectives:
To help managers and leaders develop effective collaboration in multi-business companies.

Keywords:
Corporate Governance, Value Creation, Strategy and Implementation

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published: 01 Jun 2006

  • Topic: Entrepreneurship
  • Industry: Social entrepreneurship sector
  • Region: Europe

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Abstract:
ENVIE and ACTIF are two French social enterprises that aim at creating employment opportunities for long-term unemployed people through refurbishing and selling used goods. Both organizations are regarded as successes in their field, as both their economic and social performances are superior to the averages of other organizations in the field, yet ENVIE scaled much further than ACTIF. The case describes how they were founded as well as how each of them grew from one local site to a national network. Their respective scale-up strategies are illustrated at length, emphasizing how each of them designed a new organizational structure, selected new sites, hired new site entrepreneurs, raised start-up funds, developed partnerships and built systems and capacity.

Pedagogical Objectives:
The case's major purpose is to help students understand the managerial challenges of scaling up a social enterprise. When it comes to replicating an activity from one initial site to other geographical locations, a social entrepreneur can chose different strategies. In presenting two different strategies, the case allows students to contrast the different approaches and to understand what the key success factors of scaling efforts are.

Keywords:
Social Entrepreneurship, Scale Up, Growth, Earned Income, Social Impact, Strategic Management, Non-Profit Management

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published: 01 Jun 2006

  • Topic: Entrepreneurship
  • Industry: Social entrepreneurship sector
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

Related:

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