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Case Studies by Ulla Fionna

5 case studies

by Publication Date
published: 23 Feb 2015

  • Topic: Economics & Finance
  • Industry: Insurance
  • Region: Asia

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Abstract:
The case recounts the unanticipated trials and tribulations experienced by a Canadian insurance company, Manulife, when it tried to take over its local partner’s stake in their Indonesian joint venture.

Pedagogical Objectives:
To illustrate the problems that a foreign company may encounter in a country where the rule of law is weak or absent, discuss and identify the historical roots of corruption in Indonesia, and provide insights into why corruption may grow in post-authoritarian states.

Keywords:
Manulife, Dss ( Dharmala Sakti Sejahtera), Commercial Court, Police, Indonesia, Suharto Regime, Corruption, Legal System

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published: 01 Apr 2003

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Abstract:
APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development. The case describes the March 2000 introduction of Airpork chilled Australian pork that is air-freighted into Singapore daily, following the outbreak of the Nipah virus and foot-and-mouth disease in neighboring Malaysia (which supplied most of Singapore’s pork requirements). The timing of the case is a year after the launch of the product. The top management are involved in rationalizing the performance of Airpork over the year and developing its future strategy.

Pedagogical Objectives:
The case has been used in the core Marketing Management for MBA students as well as in elective courses with MBA students and with senior executives. It gives students an opportunity to view the complexities of new product/brand development and brand management. Additionally, Airpork allows examination of these issues in a crisis environment. Obviously, Airpork is useful in examining branding/new product situations within an Asian context. It also serves as a good case for highlighting the possibilities of branding in the context of commodity-type markets.

Keywords:
New Product Introduction, Brand Management, Crisis Management, Export Marketing, Product Positioning

published: 01 Mar 2002

  • Topic: Economics & Finance
  • Industry: Insurance
  • Region: Asia

Show details ...

Abstract:
The case recounts the unanticipated trials and tribulations experienced by a Canadian insurance company, Manulife, when it tried to take over its local partner’s stake in their Indonesian joint venture.

Pedagogical Objectives:
To illustrate the problems that a foreign company may encounter in a country where the rule of law is weak or absent, discuss and identify the historical roots of corruption in Indonesia, and provide insights into why corruption may grow in post-authoritarian states.

Keywords:
Manulife, Dss ( Dharmala Sakti Sejahtera), Commercial Court, Police, Indonesia, Suharto Regime, Corruption, Legal System

Prizes won:
- Winner of 2008 European Case Awards, Economics, Politics and Business Environment Category

Related:

published: 01 Mar 2002

  • Topic: Economics & Finance
  • Industry: Insurance
  • Region: Asia

Show details ...

Abstract:
The case recounts the unanticipated trials and tribulations experienced by a Canadian insurance company, Manulife, when it tried to take over its local partner’s stake in their Indonesian joint venture.

Pedagogical Objectives:
To illustrate the problems that a foreign company may encounter in a country where the rule of law is weak or absent, discuss and identify the historical roots of corruption in Indonesia, and provide insights into why corruption may grow in post-authoritarian states.

Keywords:
Manulife, Dss ( Dharmala Sakti Sejahtera), Commercial Court, Police, Indonesia, Suharto Regime, Corruption, Legal System

Prizes won:
- Winner of 2008 European Case Awards, Economics, Politics and Business Environment Category

Related:

published: 12 Jan 2002

  • Topic: Economics & Finance
  • Industry: Insurance
  • Region: Asia

Show details ...

Abstract:
The case recounts the unanticipated trials and tribulations experienced by a Canadian insurance company, Manulife, when it tried to take over its local partner’s stake in their Indonesian joint venture.

Pedagogical Objectives:
To illustrate the problems that a foreign company may encounter in a country where the rule of law is weak or absent, discuss and identify the historical roots of corruption in Indonesia, and provide insights into why corruption may grow in post-authoritarian states.

Keywords:
Manulife, Dss ( Dharmala Sakti Sejahtera), Commercial Court, Police, Indonesia, Suharto Regime, Corruption, Legal System

Related:

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