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Case Studies by Chua Chei Hwee

5 case studies

by Publication Date
published: 01 Oct 2003

  • Topic: Leadership & Organisations
  • Region: Global

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Abstract:
Case A: Mark Chan worked for a British multinational in Singapore and was posted on an international assignment to its corporate headquarters in London. He performed well at his job and enjoyed a successful international career. When he and his wife decided to return home, he was unable to find a position that was requisite with his experience and skills back at the company’s Singapore subsidiary. The case ends with Mark Chan wondering what he should do. Case B: Mark Chan decided to move back home to Singapore and accepted a lower rank position compared to the one he held overseas. He started to feel bored with his job after a few months. His attempts to find a new job that was requisite with his experience and skills within his company did not yield any results. His wife and children also experienced problems adjusting back to life in Singapore. The case ends with Mark Chan taking the first step to find a new job.

Pedagogical Objectives:
The main teaching objectives are to illustrate the impact of an international assignment on career advancement and professional development, the career-related dilemmas faced by expatriate managers and the difficulties awaiting them upon return from an overseas assignment. Family re-adjustment problems are also highlighted. Students must reflect on the factors that contributed to re-entry problems, and explore approaches to improve international career management and repatriation practices.

Keywords:
International Assignments, Expatriate Management, Repatriation, International Human Resource Management, Careers, Career Management, Leadership Development

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published: 01 Feb 2003

  • Topic: Strategy
  • Industry: Hospitality, Hotels
  • Region: Asia

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Abstract:
This case describes Banyan Tree Resorts & Hotel’s rapid growth starting from a single resort converted from a disused tin mine in Phuket, Thailand, to become an international resort operator and one of Asia’s top 20 brands. It explores the realisation of an innovative lifestyle concept, the subsequent challenges involved in replicating its original success in different parts of the world, the company’s marketing strategy, and the development of service operations capabilities to back the brand, as well as the challenges faced in extending the brand into new businesses including branded goods and a travel portal.

Pedagogical Objectives:
This case can be used to discuss the issues involved in defining and building a powerful, new brand and implementing a rapid internationalisation strategy, including the dilemma between ensuring consistency delivery and the brand values in the face of the need for local adaptation, as well as harnessing the experiences in various countries in terms of product development and innovation to facilitate organizational learning. It can also be used to discuss the interconnections between a brand and the service operations that support it, as well as the viability of brand extensions and the dangers of �brand stretch�.

Keywords:
International Project Management, Construction Management, Design and Build

published: 01 Dec 2000

  • Topic: Strategy
  • Industry: Set-top box and portal
  • Region: Asia

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Abstract:
This series of 3 cases describes the creation of a dotcom start-up in Singapore and its penetration of the Chinese market. The company, MyWeb Inc.com started as a web designer, but moved quickly into set-top boxes for Internet access using TVs, as well as the design of a portal with localized content for China. At the end of the case, the inventors of the dotccom realize that their original business model is not viable and they evaluate the different options they have to create a profitable business model.

Pedagogical Objectives:
This series of cases can be used to talk about technology strategy and innovation management in the Internet/dotcom industry. This case can also be used in discussion in an entrepreneurship class.

Keywords:
Technology Strategy, Internet/dotcom, Strategy for China, Market Entry, Entrepreneurship, Innovation Management, Rapid Internationalisation

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published: 01 Dec 2000

  • Topic: Strategy
  • Industry: Set-top box and portal
  • Region: Asia

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Abstract:
Please refer to part A for the abstract.

Keywords:
Technology Strategy, Internet/dotcom, Strategy for China, Market Entry, Entrepreneurship, Innovation Management, Rapid Internationalization

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published: 01 Dec 2000

  • Topic: Strategy
  • Industry: Set-top box and portal
  • Region: Asia

Show details ...

Abstract:
Please refer to part A for the abstract.

Keywords:
Technology Strategy, Internet/dotcom, Strategy for China, Market Entry, Entrepreneurship, Innovation Management, Rapid Internationalization

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