INSEAD the business school for the world

Selected Case

published: 01 Jul 2005

  • Topic: Family Business
  • Industry: Food Industry
  • Region: Europe

Trouble begins in this Tuscany family business as repercussions of traumas suffered by first and second generation family members affect the third generation. The Baldinis had always worked together in their olive groves to produce the finest quality olive oil, but now, old wounds of which younger family members were barely aware, threatened the future of the business. Using genograms as a tool to help understand family dynamics and relationships, this case challenges students to find solutions to a potential succession crisis in the Baldini family.

Pedagogical Objectives:
Applying learning from genograms to family businesses, addressing issues of: -conflict avoidance -sibling or family competition -difficulties with change or loss -gender stereotypes -power concentration -succession in family business

Genograms, Family Systems, Family Dynamics, Family Relationships, Business Families, Succession Planning, Wicfe, Succession, Next Generation, Fair Process, Communication, Psychology, Gender