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Selected Case

published: 28 Apr 2008

  • Topic: Entrepreneurship
  • Industry: Global
  • Region: Global

Abstract:
After his first week on the job, the new CEO is concerned about his decision to join ABC Telecommunications to lead its turnaround effort. He now realises that he was overly optimistic when he promised the board a 36-month recovery. Early on he thought he was the right man for the job but the odds do not look good for one person to change a firm that has a corporate culture based on 10 years of missed opportunities and bad execution. Worse still, nobody knows who is really in charge. Is it the supervisory board, the executive committee, or the CEO? The fact is, nobody is taking responsibility for the loss of ABC’s market share or the general decline of the company.

Pedagogical Objectives:
This case helps to understand all the elements that create a healthy company. It allows students to deal with the questions of strategic implementation, strategic turnaround, values for employees and shareholders, identifying goals and possible business vision.

Keywords:
Turnaround, Turnaround Strategy, Strategic Implementation, Strategic Turnaround, Company Values, Company Goals, Business Vision


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