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Selected Case

published: 02 Jan 2006

  • Topic: Responsibility
  • Industry: Fresh food products
  • Region: Europe

Abstract:
A confidential plan for restructuring Danone's biscuit division is leaked to the press, and triggers labor unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately exacerbates the situation.

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