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Selected Case

published: 04 Jan 2005

  • Topic: Strategy
  • Industry: Retail
  • Region: Asia

Abstract:
The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region.

Keywords:
Asia Pacific, Globalisation, Entry Strategy, Competitive Advantages, Industry Analysis, Country Risks, Country Attractiveness, China

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