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Selected Case

published: 01 Nov 2001

  • Topic: Strategy
  • Industry: Food and Drink
  • Region: Europe

The (A) case describes the situation of Cadbury Schweppes and its sugar confectionary business, in a state of “satisfactory underperformance” in which past strategies and practices make it hard for new management to initiate change in this widely respected company.

Pedagogical Objectives:
The immediate purpose of the series is to allow an informed discussion on the use and implementation of so-called Value Based Management, from a broader managerial rather than the typical financial perspective. The broader purpose is to illustrate how VBM can lead to Corporate Transformation and a sharpening of Leadership Practices in large firms.

Value Based Management, Corporate Transformation, Leadership Practices, Managing for Value, Performance Management Process, Performance Contract, Strategy Development, Strategy Dialogue, Economic Profit, Incentive Compensation