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Selected Case

published: 31 Oct 2008

  • Topic: Strategy
  • Region: Global

Abstract:
The lecture has been created to introduce key concepts of Blue Ocean Strategy Implementation into the classroom and to develop a Blue Ocean Strategy Implementation module. The lecture covers key concepts of Tipping Point Leadership which focus on how to overcome the four key organizational hurdles: cognitive, resource, motivational and political. The lecture also addresses the concept of Fair Process, including the Three E Principles of engagement, explanation and expectation clarity. Click here to access the lecture slides

Pedagogical Objectives:
To introduce the key concepts of Blue Ocean Strategy Implementation. To understand the key concepts of Tipping Point Leadership. To examine the four key organizational hurdles (cognitvie, resource, motivational, and political). To address the concept of Fair Process, including the Three E Principles.

Keywords:
Tipping Point Leadership, Fair Process, Blue Ocean Strategy, Cognitive Organizational Hurdle, Resource Organizational Hurdle, Motivational Organizational Hurdle, Political Organizational Hurdle, Three E Principles

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