INSEAD the business school for the world

Selected Case

published: 27 Aug 2010

  • Topic: Strategy
  • Region: Global

Abstract:
Established firms must identify and implement new business opportunities in order to survive. The identification and development of new business opportunities requires separation of the new business unit from the firm’s established businesses; yet, its successful implementation requires integration for it to benefit from the firm’s resources. This note describes solutions to this organisation design challenge.

Pedagogical Objectives:
- To describe the trade-off between separation and integration firms face when designing established organisations for new business building - To offer potential solutions to this organisation design challenge, including Horizons of Growth and ambidextrous organisations - To illustrate hazards to successful implementation of these solutions

Keywords:
Corporate Entrepreneurship, Organisation Design, Innovation, Ambidexterous Organisations, New Business Building


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