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Selected Case

published: 25 May 2010

  • Topic: Strategy
  • Industry: Media, TV
  • Region: Middle-East

Abstract:
The objective of the case is to illustrate a market shaper's strategic challenges of staying innovative in a rapidly changing industry in a developing market environment with strong boundary conditions. Also the case illustrates the internal challenges of professionalising a company with significant creative forces and an entrepreneurial culture.

Pedagogical Objectives:
The case can be used to discuss the following topics: Growth strategies in a maturing market, creating and maintaining an innovative culture, transitioning from an entrepreneurial to a professional organization, specifics dynamics of the Middle Eastern market. The professor can select 1-2 of these topics or use the case to illustrate how these things hang together.

Keywords:
Tv, Middle-East, Innovation, Media, Change Management, Entrepreneurship, Mbc, Organisation Building


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