INSEAD the business school for the world

Selected Case

published: 27 Aug 2010

  • Topic: Strategy
  • Region: Global

Abstract:
Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet, these resources usually come with ‘strings attached,’ i.e. obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.

Pedagogical Objectives:
- To explain the implementation challenge to new business building inside established firms - To describe five actions a corporate entrepreneur can take to reduce these social constraints during the implementation of the new business: start small, start with a sponsor, limit resources required, find the right metrics for the new business, and build and leverage her individual network

Keywords:
Corporate Entrepreneurship, New Business Building, Innovation, Sponsorship, Networks, Performance Metrics


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