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Selected Case

published: 28 Sep 2011

  • Topic: Strategy
  • Industry: Agribusiness
  • Region: Other Regions

Abstract:
The case tracks Singapore-based Olam's development, from exporting cotton products from Nigeria mainly to India in 1989 to becoming a leading global agribusiness supply chain manager in 2010, spanning 20 agricultural products, 60 countries and over 10,000 customers. It ends by considering the acquisition of plantations and farms.

Pedagogical Objectives:
The case considers the development of a corporate strategy through growth and diversification vertically along the value chain and horizontally across related product lines, first organic and then by M and A. Building on this, the case raises the challenge of M and A that substantially extends the scope.

Keywords:
Growth, Diversification, Synergies, Multinational, M and A, Emerging Markets, Agribusiness, Food


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