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Selected Case

published: 28 Apr 2014

  • Topic: Marketing
  • Industry: Software
  • Region: Global

Abstract:
QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

Pedagogical Objectives:
- to understand what factors enabled QlikTech to grow - to develop a deep understanding of the following drivers of company growth: customer value, power offer, customer engagement - to understand how growth drivers should be used and analysed to determine whether a company’s growth is sustainable - to introduce the Momentum Process framework

Keywords:
Powering for Growth, Growth, Momentum Effect, Value, Qliktech, Business Intelligence, Business to Business, Customer Insight


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