INSEAD the business school for the world

Selected Case

published: 30 Jul 2014

  • Topic: Strategy
  • Industry: Pharmaceuticals
  • Region: Global

Abstract:
The case presents a situation in which Merck’s World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.

Pedagogical Objectives:
Understand why and how firms are becoming more open to external knowledge, and the structural and behavioral challenges in organizing a global licensing/partnering function within a large multinational corporation.

Keywords:
Partnering, Open Innovation, Pharmaceuticals, Corporate Entrepreneurship, Licensing, Technology Scouting, Corporate Development, Multinational Corporations, Corporate Governance, Value Creation, Strategy and Implementation


Share