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Selected Case

published: 28 Oct 2013

Abstract:
LOLC Microcredit, a microfinance company within the LOLC group in Sri Lanka, has been serving the financial needs of the base of the pyramid through micro-leasing and group lending. The question now is whether to grow the existing business, use diversification to increase impact or prioritize its expansion into Myanmar.

Pedagogical Objectives:
This case can be used to teach strategy fundamentals, competitive advantage, strategic innovation, corporate strategy, global strategy, emerging market strategy and corporate entrepreneurship. It is also well-suited for teaching issues surrounding corporate social responsibility and creating shared value by integrating strategy with social impact.

Keywords:
Microfinance, Myanmar, Emerging Markets, Shared Value, Sri Lanka, Social Responsibility, Corporate Strategy, Base of Pyramid


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