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Selected Case

published: 27 Jan 2014

  • Topic: Leadership & Organisations
  • Industry: Pharma
  • Region: Europe

Abstract:
Companies regularly face difficulties, but sometimes they have to face a "life threatening" crisis. Such events challenge leadership, not least because of their complexity - technological puzzles, loyalty and political maneuvering, branding and communication issues, to name a few. But they can also be are powerful integrative moments, and when "well navigated" they can become opportunities for wider company reforms.

Pedagogical Objectives:
The objective is to help students see how crisis is an opportunity for change, although it must be navigated well and with a supportive coalition. The case also reveals how crisis is an opportunity for natural opposition to surface.

Keywords:
Leadership, Turnaround, Power and Politics, Top Management Team, Crisis, Ceo, Vision, European Competitiveness Initiative, , Corporate Governance, Value Creation, Strategy and Implementation, European Competitiveness, Europe, Change Management, Hmi, Pharmaceutical and Medical Device Sectors

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